Tourism Marketing Consultancy iTRVL Launches New Website

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This week iTRVL, a company that is at the forefront of innovative tourism marketing and cutting-edge travel consultation, launched its new Website. The company is now expanding its services from individual and corporate clients to include campaigns for city and country initiatives.

New York, NY. January 26, 2008 -- iTRVL, the Manhattan based tourism consultancy, announced today the launch of its new Website at With this launch the company readies itself for an influx of new business in 2008.

iTRVL was started by two New York marketing and media veterans, Adam Pollock and Ken Scrudato. It is expanding its mission to include the crafting of compelling promotional awareness campaigns for under-considered travel destinations, with a focus on Europe.

iTRVL partners possess detailed knowledge of atypical European destinations gleaned during years of work as travel writers for such cutting edge US publications as Black Book, SOMA and France Today.

Combined with their decade plus work in marketing and advertising for entertainment giants Sony Music, Island Records and others, the partners have created an innovative consulting service that will assist a select group of destinations in promoting to a hip new generation of American travelers.

Says Scrudato, "Cities like Paris and Rome don't really need any help in attracting tourists, but we've found that there are a lot of great European cities that haven't yet found a way to connect with the new breed of American traveler, one who wants to be the first to discover new destinations."

Pollock adds, "In this new world of consumer generated media and readily available personal profiles people want to share all their interests with their friends and contacts. Our goal will be to help tourism concerns connect with this new generation in a visceral, lasting way."

About iTRVL:
iTRVL is an innovative consulting firm that caters to a growing segment of the tourism industry in the marketing and promotion of under-considered urban destinations to a hip new generation of American travelers. Based in New York City, iTRVL creates strategic marketing briefs for specific geographic regions in order to craft effective contemporary media profiles and increase tourism for their clients.

Adam Pollock


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Adam Pollock
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