We've been successful in taking Internet orders and have developed a world-wide base of business as a result
Renick, WVA (PRWEB) January 25, 2008
The Crazy Baker has been busy. In addition to baking his world-famous goodies of X-treme Brownies, Panforte, the new and immediately loved Cranberry Granola, Sticky Toffee Pudding and other goodies that will undoubtedly raise eyebrows among the calorie conscious, he's been busy cooking up a new web site.
In spite of the "Sugar Police," The Crazy Baker knows that Americans still love desserts. "In fact," says Hall Hitzig, aka The Crazy Baker, "we crave desserts as a way of feeding our souls." But, like all good soldiers in the war against bad health, The Crazy Baker embraces moderation.
"We all need a small indulgence from time to time," Hitzig notes. "It's like our parents told us - all good things in moderation."
So, Hitzig recently decided that The Crazy Baker needed to upgrade his image on his web site and he set out to find a new formula for success on the e-commerce site.
"We've been successful in taking Internet orders and have developed a world-wide base of business as a result," says Hitzig. "But we kept getting feedback that our old web site didn't begin to portray the quality of our products and also didn't do justice to the luscious experience that people have with us."
So Hitzig and his team of bakers became web site connoisseurs for a time. They roamed the worldwide web in search of the perfect ingredients for their site and they have just recently launched the new site. It's the perfect combination of product presentation, web functionality, information, brand personality and ease of use.
The Crazy Baker is delighted and the feedback from his customers is good, too.
"Overall, it's a thousand percent better. I think we're making more sales conversions and we are very pleased with the look and feel of it. It represents who we are in a much better way." In addition to the new web site, The Crazy Baker has added an e-newsletter for his clients and other interested foodies. Signing up for the e-newsletter is easy on the web site at The Crazy Baker Newsletter.
The Crazy Baker, established in 2002 by Hall Hitzig, creates a wide variety of baked goods and confections, handmade with love and the finest natural ingredients. The Crazy Baker also produces traditional and seasonal specialty items and ships worldwide. For a luscious experience, go to The crazy Baker or call 304-497-2799.