, New Site Expanding Avenues For Fashion In The Online World

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With the launching of her new web site, , Shirl Hanna takes a business that began in the small corner of an antique store and grew into an eBay selling account and turns it into a full-fledged online business, learning how to successfully market her fashion jewelry in a global marketplace. Combining her new web site with a blog where her customers can communicate with her directly, Shirl bravely takes on her new Internet enterprise.

Shirl Hanna started small, originally selling estate jewelry from a small space at an antique store in Boerne, Texas, and trading in that most ephemeral of markets -- fashion. "We decided that jewelry was our passion," explains Shirl, detailing how she had come to love the business. "It was something we were really excited about. We started looking for jewelry that working women could afford to purchase and change with their outfits, so that they can accessorize attractively without investing a lot of money."

This mindset led Shirl to sell her items on eBay, building up a flawless sales record over 3 years of dedicated sales. "We finally decided to do our own web site," she says, referencing her partner and their new shared enterprise, . "Most of our professional life we've had our own businesses, so we're businesspeople. We're just taking what we know of our past experiences and applying it to the Internet."

Shirl has focused on selling contemporary jewelry that goes with a number of styles, sticking with affordable accessories in order to reach her target market. "For me, the dangling fashion earrings we carry epitomize the business; they look so good, especially for working women. It really brightens up their face and their outfit," says Shirl, whose experience in the field has made her an expert in accessorizing a wardrobe. "We offer a wide variety of inexpensive jewelry for women and teenagers, but we plan to add children's jewelry to our web site so that young girls can fill their jewelry box," she explains, outlining plans for the future. "We also plan to get into some higher-end products, for variety."

One major benefit of selling on eBay for three years prior to the creation of has been the track record that comes with it. "We're honest merchants, and our customers can check that with our eBay record. We have no negative feedback over the 3 years we've been on eBay," says Shirl proudly, carrying this method of customer comments over to her new site by implementing a blog, , for shoppers to share opinions and add comments. This new technique allows Shirl to provide personalized support to her customers, as well as sharing information with them regarding new product lines, upcoming sales, and changes in store functionality. "We strive to have 100% customer satisfaction."


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