The Industry Measure's Annual Graphic Arts Demographic Atlases Are Now Available

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The Industry Measure's 2007-2008 Printing, Design & Production, Publishing, and Internet Design & Development demographic atlases and market segmentation guides are a complete resource for companies seeking to identify specific graphic arts demographics--where companies are located (by state, metropolitan area, and ZIP code), how many there are, and what types of equipment, hardware, and software they are buying.

The Industry Measure today announced the immediate availability of its four annual graphic arts market demographic atlases and market segmentation guides. Updated each year, these definitive industry demographic guides provide a complete breakdown of the U.S. graphic arts markets and are designed to identify market and revenue opportunities for industry suppliers, manufacturers, investors, and analysts. Each Atlas breaks down graphic arts establishments by state, metropolitan statistical area (MSA), and ZIP code.

The Printing Demographic Atlas details the U.S. printing market segments: commercial printers, quick printers, sheetfed printers, web offset printers, and service bureaus and trade shops.

The Design & Production Demographic Atlas details the U.S. creative markets: advertising agencies, graphic design shops, corporate design departments, and commercial photographers.

The Publishing Demographic Atlas details U.S. book, magazine, catalog, and "miscellaneous" publishing markets.

The Internet Design & Development Atlas details the U.S. Internet design/development markets: PR, advertising, and interactive agencies; Web designers and developers; Web hosting companies; and corporate Webmasters in a broad cross-section of industries.

Each $3,950 Demographic Atlas details market information by geographic region, all 50 states, more than 300 metropolitan statistical areas (MSAs), three-digit zip codes (SCFs), top 10 MSAs, top five states, and top 10 metro areas. Within each of these categories, the Atlas provides the number and size of establishments, estimated number of professional graphic production seats, and Industry Measure capital expenditure estimates for equipment, computer hardware, and graphics software broken out by specific product categories. Each Atlas is available as a download, and includes interactive links to Excel spreadsheet files that provide further detail and data.

Researcher's Comments:

"Suppliers, investors, and analysts need to know where, geographically, to concentrate their sales and marketing efforts, and The Industry Measure's Demographic Atlases provide these users with a way to pinpoint companies in these markets, in an intuitive, easy-to-use fashion."


Each Industry Measure Demographic Atlas report is available for purchase by visiting the secure Industry Measure eStore online at, or by ordering phone at 866-873-6310. The price for each Atlas is $3,950. Industry Measure eStore customers can download each Atlas as a zipped folder of Acrobat PDF and Microsoft Excel files immediately after purchase.

Editor's Note:

Additional information pertaining to Industry Measure reports is available for editorial purposes. Please make inquiries directly to Deborah Papineau (866-873-6310 or
About The Industry Measure...

The Industry Measure specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (, or toll-free by phone at 866-873-6310.

All brand names, trademarks, and registered trademarks are the property of their respective owners.

Press/Business Contacts…
Deborah Papineau
The Industry Measure
T: 866-873-6310
E: (dpapin @

Sales Contact:
Vince Naselli
The Industry Measure
T: 866-873-6310
E: (info @

Editorial Contacts:
Richard Romano
E: (rromano @
Heidi Tolliver Nigro
E: (Htollvr @

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