Students Aim For Fun at Work

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A new survey of the ‘Digital Generation’ has been launched today by workplace experts Career Innovation in partnership with AIESEC, the world’s largest student-run organisation. The research will track people’s use of new technology, analyse their motivation and enable students to find out about careers that match their profile.

It is hard to judge how social networking, interactive games and the increasing portability of technology will affect the way we work

A new survey of the ‘Digital Generation’ has been launched today by workplace experts Career Innovation in partnership with AIESEC, the world’s largest student-run organisation. The research will track people’s use of new technology, analyse their motivation and enable students to find out about careers that match their profile. It is based on young people's increasing expectation that work should be fun as well as well-paid.

“This survey will help us to see the technologies our members are using, and will show us how we need to evolve as an organization to keep up with the digital generation,” says Emanuel Gavert, Global Networks Manager from AIESEC International. “The results will also give us insight in attracting more technical students into AIESEC.”

Developed by research and technology firm Career Innovation, the Digital Generation Survey will assess people's use of technology for learning, working and leisure. This will allow universities, employers and technology companies to monitor trends in technology and make predictions about the future world of work.

"It is hard to judge how social networking, interactive games and the increasing portability of technology will affect the way we work" commented Jonathan Winter, Founder of Career Innovation, "But we can be sure of one thing – wherever young people set the pace on technology issues, employers will have to follow. So it is vital that employers and technology providers watch these trends closely."

The survey analyses motivation by using models from the computer gaming industry. As a result, every respondent receives a personalised "fun profile" revealing where they get their energy, in work and leisure. It then provides example matches to specific jobs that might interest them, based on this profile.

By taking part participants will also be supporting two charities that help young people. Leading hotel group Marriott International has kindly agreed to donate $2 for every completed survey (up to the first 5,000 responses). Two IBLF charities will benefit equally: Youth Career Initiative and Digital Partnership.

The survey will be run amongst 25,000 AIESEC members across 100 countries during January and February 2008. The results are expected to be announced in Sao Paulo at the AIESEC International Congress, August 2008.

The Global Sponsors of the 2008 Digital Generation Survey are: Marriott International, UBS and Unilever.

Notes for editors:

About AIESEC – http://www.aiesec.org
AIESEC is the international student platform for young people to discover and develop their potential. Present in over 1100 universities and encompassing over 23,000 members, AIESEC is one of the world’s largest youth organizations. Focusing on providing a platform for leadership development, AIESEC offers over 5000 leadership opportunities each year, in addition to over 4000 international internship opportunities for youth. AIESEC is an organization that activates leaders, creating a culture of change agents that have a positive impact on society.

About Career Innovation – http://www.careerinnovation.com
Career Innovation (Ci) is a workplace innovation ‘lab’ whose strategic research and practical career tools help increase levels of performance, engagement and inspiration in workplaces around the world. Ci is based in Oxford UK and is funded by some of the world’s leading employers including Marriott International, GlaxoSmithKline, Boeing and RBS, as well as charities such as Cancer Research UK (CRUK). “Our vision is to see people living more fulfilled lives, and making a greater contribution to their workplace and community. Using the latest technology, we conduct research to understand what motivates people around the world. Then we help organisations to create inspiring work, and individuals to navigate their career.”

Press Contacts

AIESEC International
Michelle Gallant
+31(0)10 443 4383

Career Innovation
Paul Townsend
+44(0)1865 202 123

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Career Innovation
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