Florence, KY (PRWEB) January 29, 2008
Duro Bag's new 4-UP paper bags deliver more punch to point of purchase advertising by quadrupling the number of messages the average customer sees. A unique printing process, exclusive to Duro (http://www.durobag.com), prints paper bags with up to four different promotional advertising themes in one single print run.
Smart retailers all agree that check out bags are powerful marketing tools and can communicate important messages that go home with their customers. They use these paper bags to promote upcoming specials in the store or chain, or provide coupon opportunities which ensure return visits.
Duro Bags' new 4-UP Bag is a great vehicle for co-op advertising or a chance to enhance the strategic partnerships with vendors by mentioning their products or services. These bags can simply carry out a seasonal greeting or be used to promote information about the community. They can even be used in conjunction with each other to create a set, having customers buy more product just to get the entire set. The possibilities are endless.
"With our 4-UP bags, you can inform your customers of your commitment to recycling, remind them of an upcoming sale, spread the word about a community event and distribute a coupon for their next shopping trip all at one time," said Chuck Kessel, Director of Marketing and Sales Support (http://www.durobag.com). "This is a great way to communicate an important message directly to your customers and promote your store brand at the same time."
At a time when consumers are bombarded with messages, these paper bags still command attention. Bringing home groceries in varied bags, when the kids ask for their cookies, mom can simply say, "They are in the bag with the coupon." This brings extra attention to retailers' ads, boosting consumer loyalty and brand recognition.
The 2-color 1/6 paper bags are automatically collated ensuring a variety of messages to each customer. As an added value, the bales are shipped in quantities of 500, wrapped so they are protected during transport. Duro's new 4-UP paper bags make it almost impossible for a bagger to goof and not give a customer a variety of advertising messages with each order.
Grocers and retailers may call (866) 302-1215 to request a sample or to learn more about the 4-UP Bag and other packaging products that Duro has to offer.
Duro Bag Manufacturing Company
7600 Empire Drive
Florence, KY 41042
Phone: (859) 581-8200
About Duro Paper Bag Manufacturing Company:
Founded in 1953, Duro Bag is the largest manufacturer of paper bags in the world. A family owned company, Charles Shor serves as president and CEO. Based in Ludlow, Kentucky, Duro has 12 plants manufacturing bags in the United States and Mexico. Producing over 20 billion environmentally friendly paper bags per year, Duro supplies most of the largest grocery and retail chains with a wide variety of wholesale paper bag products. For more information, visit http://www.durobag.com