A large percentage of vacationers now plan their vacations and look to reviews and commentary from previous travelers to the same destination or with the same tour company
Pawtucket, RI (PRWEB) January 28, 2008
Collette Vacations has selected Radian6 to track the online buzz around consumers' travel plans and experiences of the destinations they serve. Offering vacations to destinations on all seven continents, Collette will also be able to analyze consumer trends within the escorted travel industry using the Radian6 social media monitoring solution, which tracks and analyzes all forms of social media, including blog sites, top video-sharing sites, opinion review forums, photo-sharing sites and micro-blogging platforms.
"As one of the oldest tour operators in the United States we have always relied on word-of-mouth and feedback from our customers to ensure we deliver the highest quality, best value and exceptional service to our family of travelers, every single time. Now with the increasing use of social media by consumers, staying on top of what's being said about our services online was just a natural next step," said Diane Gorine, marketing manager at Collette Vacations.
"A large percentage of vacationers now plan their vacations and look to reviews and commentary from previous travelers to the same destination or with the same tour company," said Radian6 CEO Marcel LeBrun. "Not only will Collette Vacations be able to follow the various discussions in real-time as discovered but they can select to engage with travelers by offering advice, tips and clarification as needed."
In addition, Collette Vacations will be able to uncover which sites are the most influential with regard to vacation recommendations and reviews. By using this insight, Collette will know the ideal sites in which to form advertising and promotional partnerships.
About Collette Vacations
Collette Vacations celebrates over 90 years of experience in the escorted travel industry and offers more than 140 quality tours to premiere destinations on all 7 continents. Travelers can choose from cruises and land tours, educational and faith-based travel, exciting adventures and relaxing getaways. Collette tours feature enriching cultural experiences, many included meals, and centrally-located accommodations that reflect the flavor of a destination. And with knowledgeable, professional tour managers and an industry-leading cancellation policy, Collette Vacations makes traveling the world simple and hassle-free. http://www.ColletteVacations.com
About Radian6 Technologies Inc.
Radian6 provides a social media monitoring solution for PR and advertising professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis tools give users the ability to uncover the top influencers and which conversations are having an impact online. http://www.radian6.com