Scala Sponsors Out-of-Home Digital Media Content Strategies 2008

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Scala, the leading provider of end-to-end digital signage software, today announced that Scala is sponsoring the Strategy Institute's Out-Of-Home Digital media Content Strategies 2008 Conference on January 29 - 30, 2008 in Las Vegas.

Scala, the leading provider of end-to-end digital signage software, today announced that Scala is sponsoring the Strategy Institute's Out-Of-Home Digital media Content Strategies 2008 Conference on January 29 - 30, 2008 in Las Vegas.

The conference brings together industry leaders that will provide answers on how to connect with consumers more strategically and effectively. The conference is focused at delivering compelling content, optimizing content mix, influencing buying, strengthening branding and enhancing customer experience.

Jeff Porter, Scala Executive Vice President will lead a panel discussion on "Understanding What Content Works Best with What Technology to Make Your Network a Success."

The digital signage vendor landscape features a wide array of options, from top-tier, full service companies to smaller niche companies with highly specialized business models ready to deliver the best content for your network. How do you separate the "hype" from the truth to get the technology you need? Come to this session for solutions and more.
o    Select the technology based on your unique content requirements
o    Know how touch screens and mobile affect display and effectiveness
o    Understand the effects of sound on your digital signage content

Member of the panel include:
Jeff Porter, Executive Vice President, Scala
David M. Haar, VP, Digital Signage Division, Minicom Advanced Systems
Ted Dembicki, VP Business Development, InfoCaster Digital Signage Solutions, Harris Broadcast Communications

"It is an honor to be chosen to lead this important discussion on the importance of content in this new world of digital signage," says Mr. Porter. "The Strategy Institute has amassed the brain-trust of the industry to address the compelling questions on digital signage."

About Scala, Inc.
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at http://www.scala.com.

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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RICHARD TRASK
www.scala.com
+16103633350
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