In-built Cell Phone SAMBA38 Private Label Comparable Debit or Credit Card Gives Consumer Additional Benefits to Recharge Pre-paid Cell Phone, Pay Bills, and to Money Transfer

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SAMBA38 launched its proprietary Cellular Payment Solutions Technology which not only gives consumers the ability to recharge their pre-paid cellular telephone by using their own telephone's in-built technology, but also to use their mobile telephone to purchase virtually every type of goods and services, from milk at the supermarket to airline tickets. The phone is the debit/credit card with Samba38 Private Label. This new combination introduced by Samba38 to recharge of cellular phones and the payment made through the mobile phone in place of a debit or credit card has got millions of people of all classes in the world interested.

Getting credits into cell phones to pay bills facilitates the lives of people whose income or credit standing may not be sufficient to obtain a traditional credit card. From now on, any person can remotely pay a bill with the Samba38 credits available in their cellular telephone

Samba38 Tecnologia e Servicos S.A. a Brazilian company with a branch office located in the High Technology Park of UNIVAP in Sao Jose dos Campos, and Alimutu Technologies Management Corporation, developed and patented a Cellular Payment Solutions Technology, and several related and patented technologies. A pioneer in mobile financial payments technology, last year, with the endorsement of several major mobile telephone companies, financial and retail institutions.

SAMBA38 launched its proprietary Cellular Payment Solutions Technology which not only gives consumers the ability to recharge their pre-paid cellular telephone by using their own telephone's in-built technology, but also to use their mobile telephone to purchase virtually every type of goods and services, from milk at the supermarket to airline tickets. The phone is the debit/credit card with Samba38 Private Label. The technology not only also allows the user to send money to family and friends directly from his cellular telephone, but allows him to recharge a friend's cellular directly from his own with little interruption in the two-way conversation.

Point of sales that accept SAMBA38 payment system can use their Samba38 credits to pay other bills along the purchase/distribution chain. For example, grocery stores registered to use SAMBA38 services pay their suppliers with SAMBA38 Credits, and their supplier pays their supplier, and so on. When the grocery store or anyone inside the chain wants to turn their SAMBA38 credits into cash in their bank account, then they simply request that transaction via online or SAMBA38 call center. Only that time then one per transaction fee will apply, like in regular debit and credit cards in the market.

This feature alone from SAMBA38 will change the landscape of doing business with debit and credit cards from the point of view of retailers and small business in general, since the money retailers will save will directly improve their margins of profits. Not to mention the convenience, more secure, and easier way to pay via cellular telephone.

The Brazilian market for payments with mobile phones will reach US$ 164 billion by 2011. The total Brazilian cell phone market is over 121 million phones and Samba38 has signed contract with major wireless operators covering more that 60% of this potential market.

"Getting credits into cell phones to pay bills facilitates the lives of people whose income or credit standing may not be sufficient to obtain a traditional credit card. From now on, any person can remotely pay a bill with the Samba38 credits available in their cellular telephone," said Marcela Dias, SAMBA38' Director of Marketing. "This new trend to use cellular telephones instead of a debit or credit card is the global trend of the future.

It might be at the mall or grocery store. People could be paying for parking or an ice cream, or even an airline ticket. The process is simple and it can take place in one of two ways. As a first option, the client, in accordance with their own financial situation, will be pre-approved by one of SAMBA38 partner credit operators.

SAMBA38 also offers a private label credit card, so some clients may also choose to use a SAMBA38 credit card as they transition from plastic to the purely cellular telephone transactions and get a full comparative understanding the advantages of using SAMBA38's mobile payments solution over the existing credit card products in the market.

Once a customer is approved for our debit and credit card Private Label SAMBA38 (cell phone and plastic), he will receive a small credit directly available in SAMBA38 credits, to be used via cellular telephone, allowing him to use it as he would use the credit on his debit or credit card. This arrangement is possible due to the business model pre-arranged with SAMBA38's financial partners.

As a second option, which is much easier, the client acquires credits (with monetary payment) through an authorized Samba38 dealer. With these credits the client can recharge prepaid cell phones minutes, transfer Samba38 credits to another telephone, or pay a bill at anytime, day or night. All of this by sending a text message or via SAMBA38 JAVA application that runs in the cell phone, which is downloadable from http://ap38.com, free of charge for limited period of time.

One of the many advantages of the SAMBA38 payments system over credit or debit cards is its encrypted remote payment application. For example, to use a credit or debit card to pay for an hourly parking fee, one has to go to a particular location and either hand the card to an attendant for swiping, or swipe the card in a device oneself. But because SAMBA38's payments solution cellular technology, one can pay their parking fee from virtually any distance away--even from home miles away. The SAMBA38 client can pay for his--or his children's--hourly parking from anywhere, not necessarily where the parking attendant happens to be.

Another major advantage of this process is that even though these are cash transactions, less money will be readily available at the cash register, reducing the likelihood of robbery at commercial establishments accepting Samba38 debit transaction via cell phone.

To learn more about SAMBA38 go to http://www.samba38.com

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