Lithia Motors Names Auto Dealer Traffic as Search Engine Marketing Provider for L2

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Leading automotive Search Engine Marketing (SEM) company Auto Dealer Traffic, Inc., today announced it has been chosen by Lithia Motors' stand alone used car operation L2 to be the company's SEM provider. Auto Dealer Traffic will provide fully integrated organic and paid search Internet marketing campaigns designed to increase brand recognition and attract more online auto buyers.

Lithia is taking giant leaps in their evolution as a web 2.0 company through key new hires, greater allocation of resources to online marketing and the introduction of pioneering new business models like L2 Auto (l2auto.com)

Leading automotive Search Engine Marketing (SEM) company Auto Dealer Traffic, Inc., today announced it has been chosen by Lithia Motors' stand alone used car operation L2 to be the company's SEM provider. Auto Dealer Traffic will provide fully integrated organic and paid search Internet marketing campaigns designed to increase brand recognition and attract more online auto buyers.

"This is the culmination of a highly successful proof of concept year for our technology at Lithia," says Todd Swickard, President and CEO of Auto Dealer Traffic. "Lithia Motors is one of the most innovative retailers in the industry. We look forward to assisting them with their online marketing efforts and delivering measurable and significant returns on their investment."

Auto Dealer Traffic processes over 42 million pieces of search engine information each day, enabling the company to identify and closely monitor historical and market trends, click cost patterns, free and paid search patterns to help dealers maximize their online investments. The company's proprietary software can work with any existing web site platform at any size dealership, from single point stores to groups, auto malls and regional operations. Auto Dealer Traffic's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.

"Lithia is taking giant leaps in their evolution as a web 2.0 company through key new hires, greater allocation of resources to online marketing and the introduction of pioneering new business models like L2 Auto (l2auto.com)," says Steve White, Vice President of Strategy and Product Development for Auto Dealer Traffic. "We look forward to supporting their efforts with optimized SEM campaigns that will attract more new customers and help drive sales."

Visit Auto Dealer Traffic at the February 2008 NADA Convention and Expo in San Francisco, California, Booth #3215W.

About Auto Dealer Traffic Inc: (http://www.autodealertraffic.com)
Auto Dealer Traffic, Inc. is an Internet and search engine marketing company headquartered in Columbus, Ohio. Auto Dealer Traffic specializes in routing automotive consumer traffic to web sites and has been an industry leader since 2001. It is a Google certified company, as well as being certified partners of Yahoo! and MSN. Auto Dealer Traffic's proprietary software and SEM strategies are the most effective methods available for increasing traffic to web sites and generating more leads. For additional information, please visit http://www.autodealertraffic.com.

About Lithia (http://www.lithia.com)
Lithia Motors, Inc. is a Fortune 700 and Russell 2000 Company. Lithia sells 30 brands of new vehicles at 108 stores, which are located in 46 markets within 15 states. Internet sales are centralized at http://www.Lithia.com. Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 109,648 new and used vehicles and had $3.17 billion in total revenue in 2006. For more on Lithia Motors, visit us on the web at http://www.Lithia.com.

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