Columbia, SC (PRWEB) January 30, 2008
With pay-per-click (PPC) advertising gaining in popularity, there's little doubt why so many businesses - large and small - are focusing their efforts on crafting effective pay-per-click campaigns. With the ability to control costs and turn campaigns on and off at will, PPC is an excellent ad medium. Unfortunately, many are guessing when it comes to writing these ads and that leads to less-than-stellar results.
The misunderstanding of the PPC copywriting process plus requests from small business owners and copywriters are what spurred copywriting expert Karon Thackston to create her latest ebook How To Write Successful PPC Ads.
What's the biggest mistake these businesses make that can hinder conversions? Poor copywriting. "PPC copywriting is a vital first step when developing a pay-per-click campaign. Why? Because PPC ads only consist of text, nothing else. If your words don't get the job done, then it won't matter how effective your landing page or shopping cart are because visitors will never get that far," warns Thackston.
This quick-read manual outlines proven methods for writing successful PPC ads. In addition, Thackston includes real-world research with full-detail results that show what does and doesn't work. Valuable tools include a list of powerful short words, a chart of Google-approved abbreviations and step-by-step instructions on precisely how to write PPC ads that have a greater chance of moving qualified traffic to your site.
At only 30+ pages and just $29 US, this ebook takes under an hour to read, but gives unlimited benefits to anyone hoping to improve their PPC copywriting skills. For additional information, visit http://www.writeppcads.com.