Susan Adams to Speak at 2008 Ragatz Fractional Interest Conference to be held March 18-20 at the Fairmount Hotel in San Francisco

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Fractional Industry Sales Expert, Susan Adams, will join panel discussion on "Marketing, Communicating, and Selling to the Affluent Consumer."

Renowned sales and marketing speaker in the luxury fractional real estate ownership industry will be among industry leaders who will provide valuable insights into the affluent buyer for fractional ownership and co-ownership of private residence and destination clubs. Susan Adams, principal of Fractional Sales Solutions, will elaborate on her recent joint publication "Insider Secrets for Branding and Selling Fractional Ownership to the Elusive Affluent Buyer."

"Prospects don't close themselves! You need to be able to take someone who's interested and convert them into a long-term, satisfied owner or member. It's being able to understand the affluent buyer and develop a sales presentation that resonates with this unique group" says Adams.

The Fractional Interest Conference is a forum for first-hand knowledge about influences affecting the fractional industry. Experts will report on the latest trends, news, and research findings about the state of fractional real estate. Conference Topics to be covered include:

  • What consumers are saying about the various fractional product types
  • First-hand insight from both branded and independent developers
  • How to create value with the affluent client through marketing and sales messages

"Understanding the affluent buyer is a key componenet of succesfully selling fractional ownership', says Ms. Adams.

About: Fractional Sales Solutions specializes in sales training for companies selling to the affluent buyer. Susan Adams has successfully sold fractional interests in business aircraft and now brings her unique sales methods to companies looking for ways to find a sales message that resonates with affluent clients.


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