Thrrum Cameraphone Search Connects the Real World With the Amazon.com Online Store

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Amazon.com customers can now use Thrrum Cameraphone Search to click, shop and buy products visually.

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23half Inc., a pioneer of technologies that extend the functionality of camera phones, announced the capability to purchase products from Amazon.com using their Thrrum Cameraphone Search mobile phone software. The addition of the purchase capability enables users of Thrrum Cameraphone Search to not only find and research products visually using their cameraphones but also order them from Amazon.com using their phone. Thrrum Cameraphone Search is available for download from http://www.thrrum.com .

"Thrrum Cameraphone Search has been the first commercial product to offer the exciting visual click-to-search feature," said K. Gopalakrishnan, CEO of 23half. "Now with the purchase option, Thrrum Cameraphone Search offers the complete shopping experience from price lookup to shopping for alternatives to payments and delivery, in a visual paradigm, powered by the camera in your phone. Users of camera phones can point their camera phone at a book, a product label or any printed material, click to get relevant search results, and order the product right inside the Thrrum Cameraphone Search software on their phone. With Thrrum, your camera phone is the bridge between the product you have in your hand and the products you want delivered to your home."

With more than 500 million camera phones sold annually, Gartner Research predicts camera phones sales to exceed 1 billion by 2010. Combined with ever increasing adoption of wireless data connectivity, the connected camera in phones presents a new platform for innovation.

Thrrum Cameraphone Search brings together visual recognition technologies and information search in the context of camera phones. Based on technology first demonstrated by 23half in 2005 in the "nThrum" technology demonstrator, Thrrum Cameraphone Search presents a unique 1-click approach to hyperlinking physical objects with related information. The Thrrum Cameraphone Search technology is protected by an extensive suite of patents pending worldwide.

About 23half Inc.
23half Inc. is a Mountain View, CA based developer of wireless information services. 23half's premier contextual information service for camera phones, Thrrum Cameraphone Search, transforms camera phones into visual information browsers for the physical environment.

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