AD-XXL Videoscreen Dominates Berlin City Center

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Scala, the leading provider of end-to-end solutions for the digital signage market, today announced the 104m2 AD-XXL Videoscreen located on one the busiest intersections of Berlin City-West continues to dominate the city landscape after 4 years of operation.

Scala, the leading provider of end-to-end solutions for the digital signage market, today announced the 104m2 AD-XXL Videoscreen located on one the busiest intersections of Berlin City-West continues to dominate the city landscape after 4 years of operation.

Situated at Kufürstendamm 225, right at the 5-star Swiss Hotel, on one of the most pulsating intersections of the Berlin City-West, this electronic giant poster and Berlin latest OOH highlight is on the Joachimsthaler Platz. Visible from the Joachimstaler Straße and the Kurfürstendamm and only a stone's throw away from the central station "Zoo-logischer Garten, this 104m² (13 X 8 meters) videoscreen is frontal/oblique to the traffic flow.

The screen displays a loop of advertisements from major brands including Nokia, Apple, Bosch, Continental Airways, Esso, IKEA, Gillette, Sony Ericsson, T-Com, Versatel and more. Each ad is 10, 20 or 30 seconds long with 1440 rotations per day, every minute around the clock.

"Having a wide range of media file formats is essential to accept last minute jobs for our customers. Scala InfoChannel enabled us to accept spots less than 15 minutes before their first broadcast," says Mr. Joerg Reinich, principal of AF-FIX GmbH, owner of AD-XXL. "The intuitive scheduling and integrated scripting allowed us to offer complex broadcast plans for international advertising campaigns, serving a multitude of individual spots for every client."

"Being able to host every component ourselves, we were able to integrate the entire Scala InfoChannel platform seamlessly with our internal network," says Andreas Levers, AF-FIX Werbegesellschaft GmbH

"The complete project was based on the extensive planning and consulting by Scala Certified Partner Thomas Eschenburg of Atelier Eschenburg (http://www.eschenburg.com). His many years of working with Scala InfoChannel helped us service our client's needs with high-quality solutions from day one. Mr. Eschenburg's interpretation of the network requirements, the planning of reserves and the choice of high-quality components led to the long-life success of this installation," says Joerg Reinich, principal, AF-FIX GmbH.

About AF-FIX GmbH
AF-FIX GmbH is a privately held outdoor advertising space marketer looking forward to celebrate the 10th anniversary in a few days. Our team offers more than 35 locations for giant poster installations to our media agency clients and direct corporate buyers. Production and installation is supervised by us and executed by long-term partners for print, lighting, construction and installation. More information is available at http://www.adxxl.com.

About Atelier Eschenburg
Founded in 1989, Atelier Eschenburg services the high-end graphics industry with 2D/3D compositing, special effects and classic 3D animation support for the advertising and marketing industry. Atelier Eschenburg has been a Scala Certified Partner since 1992 and provides clients with state-of-the-art digital signage solutions based on Scala InfoChannel. More information is available at http://www.eschenburg.com.

About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

Contact:
Richard F Trask
Director of Public Relations
Scala Inc.
+1 610-363-3350
scala.pr(at)scala.com
http://www.scala.com

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