Bebo Users Get to Share Their Experiences

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Bebo users can now share their favourite places from around the world with their friend's network, both online and on their mobile phones.

The mobile internet start-up "Rummble", which provides people with an easier way to discover things that they will like nearby their location, has extended their service this week to include Bebo users. Bebo claims 40 million users on their popular social networking site, all of whom will now have an easier way to share their favourite places around the world with their friends, from their Bebo profiles or via their mobile phone.

By adding a Rummble Bebo application to their award-winning software platform, Beboers can add a little application which shows a map on their profile and shows their friends not only which countries they have visited but what they recommend in those countries.

We often resort to asking friends to recommend a restaurant, bar or other entertainment, partly because it is one of the most reliable ways to get a good recommendation because usually we know which of our friends are reliable for certain types of information. Rummble's emulates and automates word of mouth recommendations by learning what you do and don't like and who you do and don't trust in your friends network. You receive personalised ratings for these "Rummbles" of information, making results unique and relevant to you. On a mobile, Rummble say this is far better because you don't want to search through lots of irrelevant search engine results.

Gemma, a regular Bebo user, was one of the first people to start using the new Rummble Bebo widget, which was officially launched this week. "It's great because I got fed up having to record all the places that I've been to which I like, on bits of paper or in my diary" she explained. Gemma said keeping all her favourite destinations in one place has saved her time: "I don't know why, but lots of my friends ask me where I think they should go … [I] suppose it's because I travel quite a bit and have been a lot of places. Now I just tell them to check Rummble on Bebo or use their mobile when they arrive where they are going."

Andrew Scott, Founder and CEO of the UK based start-up says that they intend to expand their support for other social media sites: "We already have a Facebook application and in the future we'll be supporting the new Google Open Social API, which is intended to standardise the development of applications and bolt-ons to social networking sites." Andrew believes this opens up exciting new possibilities. "…we've got users from all over the world on multiple social networks, but they can all share their Rummbles with each other, building a digital traveling companion which knows your tastes and potentially has things you can enjoy from anywhere in the world. With a travel guide, you are stuck to the size of the book you can carry and the tastes of the author who wrote it. Rummble is personalised to you - it's like having a limitless guide book which your friends all wrote for you knowing what you will and won't like."

With social networking sites continuing to attract millions of users and with mobile phone subscribers worldwide already over 2.5 billion (double that of internet users) Rummble is aiming to become the de facto standard for finding personalised location based recommendations, all in the palm of your hand.

ABOUT RUMMBLE

Rummble (http://www.rummble.com) is a location based content discovery tool, with comprehensive online and mobile platform; we help users find recommended content for a location more easily, whether at home or on the move. Rummble is described to users: "Like a travel guide that all your friends and all their friends, write personally for you".

Rummble is global and mobile. Rather than listing to you everything that's nearby, Rummble tells you what's nearby that you'll actually like! If you choose, Rummble can also tell your friends where you are, who's nearby and where you'll be going in the future, so you can plan to hook up. Add best of breed social networking functionality like news feeds, status updates, drag and drop photo gallery & geoblogging; it is one of the best ways to share the good things in your life with your friends.

Rummble is a team of five based in Cambridge, England. Serial entrepreneur Andrew J Scott is CEO supported by Clive Cox, a Cambridge University MPhil DPhil graduate in Natural Language Processing. Rummble has an experienced management team and board including industry veterans Peter Larsen (Apple, Enpocket) and John Paterson (Zeus, Systems Union) as Chairman. The Rummble platform has seen 3 years development. It has been built from scratch to include functionality which capitalizes specifically on the advantages of mobile technology. Rummble is interested in speaking with media and investment partners.

Contact: Andrew Scott, +44 7831 543 992 or business @ rummble.com
Rummble is a registered trademark of Rummble Ltd

Bebo is a registered trademark of Bebo.

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Andrew Scott
Rummble
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