New Boomer And Matures Survey: Clinton In Lead Immigration, Healthcare, Economy Top List Of Priorities; Terrorism Ranks 4th

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Boomer Survey - When asked if the election were held tomorrow, whom would you vote for?

As next weeks Super Tuesday Primaries convert candidates into nominees, boomers and mature adults know where they're headed in 2009. In the recent 'The Retirement Survey' conducted by Lowrey, a leader in the recreational music industry, 29% of respondents have pronounced Sen. Hillary Clinton as their choice for President. Clinton lead Democratic candidate Barak Obama by 11% of the vote, who earned 18% of voter share. In the Republican Presidential Primary, Sen. John McCain captured 20% of respondents vote, followed by Rudy Giuliani at 15%. 22.5% of women would elect Sen. Clinton if the election were held tomorrow. 22% of men would do the same.

The Retirement Survey Composition
Lowrey's customer base - the 55+ 'boomer and beyond' set - were surveyed in late 2007 on a variety of topics including financial security, healthcare, terrorism, immigration, social security and more. Lowrey surveyed 1,427 individuals born between 1936 and 1953. Participants, ranged in age from 55 to 72 and represented a cross section of the country - blue and red states combined. Respondents were asked: "If the Presidential Elections were held today, whom would you vote for."

Respondents are members of Lowrey's international music making organization, L.I.F.E. (Lowrey Is Fun And Easy). L.I.F.E. Members are highly involved in local and national volunteer efforts. Combined, they've raised almost $100,000 for various charities and have developed their own national music advocacy program that went after local, state and federal officials in an appeal to keep music in schools.

Survey Highlights 55+ Point of View
Although recent attention has been placed on the swelling numbers of the 'youth' vote, the survey highlights what those 55 and beyond is thinking. The boomer segment (those born between 1946 and 1964) alone represent over 78 million adults; in fact, 45% of the population is 40 years and older. Since January 1, 2006, a baby boomer has turned 60 every seven seconds. Those born between 1937 and 1945 represent approximately an additional 34 million voting adults. It is additionally of interest that an almost equal number of men in this segment (22%) would vote for Sen. Clinton as would women, (22.5%).

If The Election Were Held Tomorrow
On the upcoming election, The Retirement Survey showed how the candidates ranked when asked if the election were held tomorrow:

Republicans
John McCain: 20%
Rudy Giuliani: 15%
Mitt Romney: 5%
Fred Thompson: 3%
Mike Huckabee: 1%
Ron Paul: 1%

Democrats
Hillary Clinton: 29%
Barak Obama: 18%
John Edwards: 4%            
Dennis Kucinich: 1%

3% of respondents were undecided. The results have a margin of error of +/- 3 percentage points.

Voter Priorities
The Retirement Survey also provides insight into lifestyle, work and recreational activities and attitudes that boomers and beyond are gearing up for in their retirement. Highlights include:

  • Healthcare Must Change: 91% of respondents feel financially secure, but 82% are deeply concerned about healthcare costs and how that will affect their future. Health care issues such as paying for medical expenses, universal healthcare and rising drug costs topped the list. Affluence, medical technology and better self-care have created an entirely new stage of life for millions of boomers and beyond. The average life expectancy for a US resident at age 65 has increased four years since the mid-1960s, and American men reaching age 65 today can expect to live an additional 17.9 years. Women's life expectancy will similarly rise to 85 by 2030.
  • Keep the Borders Secure: 89% indicate illegal immigration as one of their top two concerns. Many felt the government was leaving the issue up to the states and not addressing the problem satisfactorily.
  • Social Security Shortfall: 88% are more worried about a Social Security shortfall than Terrorism. In October 2007, the first baby boomer became eligible for Social Security. Over the course of the next 19 years, over 89 million will enter into eligibility. By 2030, according to UN projections, those 65+ will account for 23% of the population as compared to 16% today. Respondents are unsure the Social Security retirement system will sustain.
  • It's The Economy: 82% of respondents are deeply concerned with the economy and feel more attention should be paid to the issue by candidates. Boomers earn more than $2 trillion in annual income and own more than 77% of all financial assets in the United States according to experts. Respondents felt candidates weren't addressing issues of a weakened US dollar, budget deficits, and a lackluster economy. 78% wanted to hear less about terrorism and war issues and more about economic plans.

For more information on the 'retirement survey' by lowrey, please contact frank west, marketing manager, Lowrey at (708) 352-3388 X229, or by email at frankw @ lowrey.com

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