Health Insurance Radio Show Continues Climb in Arbitron Ratings

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The Health Insurance Advocate Show, with Cary Hall, sees another significant Arbitron ratings increase across multiple demographics -- attributed largely to Hall's no-nonsense assessment of 'National Healthcare' and unconventional style.

Cumulus Radio announced today that Cary Hall's The Health Insurance Advocate Show, heard on Talk Radio 710 KCMO in Kansas City, Missouri, reached another all-time high in its fourth quarter 2007 Arbitron ratings among multiple demographics including Adults 18 years plus, Women 35 years plus, Men 35-64 years, Adults 25-54 years and Adults 35-64 years.

Hall says his radio program's growing popularity is the result of a motivated audience that wants to learn about and share healthcare related information and experiences in a stimulating and educational forum.

During a live discussion about national healthcare, an English woman, now living in Kansas, called The Health Insurance Advocate Show to describe her father's battle with cancer within the context of the English socialized medical system. The man's wait for oncology treatment in England was more than 90 days.

"First, people are tired of not understanding health care coverage," says Hall. "When it reads like the tax code there is a disconnect. People are tired of the disconnect and I eliminate it."

"Second, many many people are tired of being told national healthcare is the solution as if the private sector isn't consistently creating innovative affordable solutions for individuals, families and groups," says Hall. "The liberal mumbo-jumbo has got to go because it's hurting people and it will only get worse with national healthcare, which will be delivered with the compassion of the IRS, the efficiency of the post office and if you think it's expensive now, wait until it's free."

Hall is also dismantling healthcare coverage myths such as the so-called 47 million Americans without health insurance.

"Countless numbers of people with family, individual, child only, temporary or COBRA policies and even transition plans like GAP plans, short term HIP, are not included as insured individuals in the US Census Bureau numbers and are therefore lumped in with the uninsured," says Hall.

"13 million illegal alien individuals, not American citizens, are included in the total number of individuals in the United States without health insurance coverage according to the United States Census Bureau. It's gotten to the point of the insane and people are just supposed to swallow the socialized medicine solution based on an incredible amount of misinformation."

Hall also cites the quality and professionalism of his guests as a leading factor for the program's growth. Guests include state insurance commissioners, doctors, industry executives, optometrists, chiropractors, emergency medical professionals and even controversial figures like Bobby Schindler, brother of the late Terri Schiavo.

"If we don't get into the tough issues and the important details that touch us at very deep levels, then the show is not worth listening to," says Hall. "The Health Insurance Advocate program is there to break barriers, challenge conventional practices and most of all help people. It seems to be working."

Arbitron reports the following cumulative ratings increases for The Health Insurance Advocate:

Adults 18 years plus - 23.8%, Women 35 years plus - 150%, Men 50 years plus - 77.8%, Adults 25-54 years - 50%, Adults 35-64 years - 225%, Men 35-64 - 100%

Average quarter hour increases include:

Audience 18 years plus - 53.8%, Women 35 years plus - 50%, Men 50 years plus - 100%, Adults 25-54 - 200%, Adults 35-64 years - 900%, Men 35-64 years - 900%.

The Health Insurance Advocate Show, heard in Kansas City on Talk Radio 710 KCMO Saturdays from 9 a.m. to 10 a.m. and in Wichita on News Radio 1330 KNSS Talk Radio Saturdays from 1 p.m. to 2 p.m., is Kansas City's and Wichita's only source for the latest information on the health insurance industry.

To listen to The Health Insurance Advocate podcast or live visit

Vicky Bisby
The Health Insurance Advocate
10540 Marty, Suite 200
Overland Park, KS 66212


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