Multiply Selected by AlwaysOn as OnMedia Top 100 Winner

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Leading social networking and personal publishing site recognized for game-changing strategies in advertising, marketing and promotion.

Multiply, Inc. (http://multiply.com), today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues and advertising, branding and public relations campaigns. Multiply, a social networking and personal publishing site with more than 8 million registered users, was handpicked by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

Multiply provides a unique publishing and sharing solution that is focused around relationship-based relevancy. By delivering information, content and communications strictly within a user's personal network -- which includes direct contacts and anyone connected to the user through real-life relationships -- Multiply instills a level of privacy and control that is not present anywhere else.

Multiply is an integrated communications platform upon which users create and share a vast array of digital content, including photos, videos, blogs, social bookmarks and current events. The Multiply inbox facilitates communication by notifying users not only when new items are shared, but also when replies are added to existing items, offering a centralized way for people to stay connected with a small subset or large net of friends and family efficiently.

"We're the only social networking service that leverages real-life relationships so users can permanently save and share their digital memories with more of the people they care about," says Peter Pezaris, CEO of Multiply. "That type of personal sharing has more mass appeal than the 'meet the world' networks that have garnered much of the headlines over the past few years. We're thrilled that AlwaysOn has recognized Multiply's unique place, and long-term potential, in the market."

Multiply and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference on January 28-30, 2008 at the Mandarin Oriental Hotel in New York City.

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing and Web analytic sectors from around the world.

About Multiply Inc.:
Based in Boca Raton, FL and with offices in New York City and San Francisco, Multiply gives people the ability to share personal content with a wider, more relevant audience by leveraging trusted relationships to communicate with friends-of-friends. This small-group approach to social networking ensures that more of the people you know and care about - and fewer strangers - see your personal content and interact with you. Multiply's feature-set appeals to a growing number of individuals who are not only concerned with privacy issues surrounding mainstream social networks, but who also value content created by their real-world friends and family. Named to AlwaysOn's 2008 OnMedia 100 list of top private digital entertainment and media companies, Multiply is privately-held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors. For more information, visit http://multiply.com.

About AlwaysOn:
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green) and quarterly print "blogozine." No other media brand has dared to create such open interaction with its readers and event participants.

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MICHAEL GERSH
Multiply
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