Alameda, CA (PRWEB) January 31, 2008
Many entrepreneurs are not comfortable with the internet and the new technology it presents. The are are overwhelmed at all of the options and don't want to deal with internet marketing other than having a website. A new online newsletter, ClickTips, will share short and simple pieces of information to demystify the world of the internet for those who do not consider themselves technically oriented.
"The internet is an effective marketing communication tool for businesses of all sizes", according to Nancy D. Waring, Internet Communication Strategist and founder of OnPoint Communication Solutions.
"Understandably, many solo entrepreneurs are overwhelmed by the terminology and technology of the internet marketing world and don't necessarily understand how it can save them time or benefit their business" she adds.
After meeting many women solo entrepreneurs who had not heard of RSS or social bookmarking, Waring decided to find a way for these women to experience how strategic internet marketing and a basic knowledge of internet marketing can simplify their lives.
Waring discovered once they have a website up, many entrepreneurs think they have done everything they need to do. She believes that in today's diverse and changing marketplace, entrepreneurs must take advantage of the internet's benefits.
"Most solo and home based business owners have their hands full operating their business and doing what they do best. Unless they happen to really be interested in the internet marketing world, most of them don't have time to sift through the volume of information available about internet marketing and technology. As a result, these business owners are not taking advantage of some great time saving tools or the inexpensive marketing tools available."
Because most entrepreneurs also have a limited budget, as a first step toward reducing this knowledge gap, the company created a free bi-weekly ezine, ClickTips, to provide short articles outlining terms and concepts of online marketing. Short videos that explain how to actually do things like set up an RSS feed and why you want to in the first place are coming next.
"Although I don't believe most entrepreneurs need to know the technical details of tools like RSS, I do believe they need a source that will sift through the information, let them know what they need to know and what they can ignore and present the information in a quick and easy format", says Waring.
Many sources offer information about the technical aspects of the internet but sometimes they are difficult to understand and take a lot of time to study. The other disadvantage Waring notes is most information doesn't put the technology in perspective for a business owner.
"I plan on offering bite size pieces of information that will not only fit into the busy schedules of entrepreneurs, but will also show them how the information can benefit them as an entrepreneur, either by saving time or by increasing their visibility. "
Nancy D Waring is an Internet Communication Strategist and owner of OnPoint Communication Solutions. She assists coaches and other service professionals create, implement and manage simple internet marketing solutions that will increase their visibility while allowing them to spend more time on their business. For more information about the basics of internet marketing planning, pick up her special report, 7 Inside Secrets to a Powerful Internet Marketing Strategy at http://www.onpointcommunicationsolutions.com.