Redefining Premium Tequila During The Week Of Super Bowl XLII Is Serious Business

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Despite projections of 120,000+ combining ticket and non-ticket holders, significant pre-game activity, and their exclusive taste testing events at this year's Super Bowl XLII celebrations - the principals of CRUZ del Sol Tequila (CRUZ Tequila) have remained focused on the launch of their premium spirit. As a result, CRUZ Reposado that has been kept in oak casks and made with 100% pure blue agave is capturing attention at a national level.

Just as true champagne can only be made in Champagne, France - true tequila can only be produced in the sanctioned tequila producing region of Mexico and must meet their stringent regulations.

Despite projections of 120,000+ combining ticket and non-ticket holders, significant pre-game activity, and their exclusive taste testing events at this year's Super Bowl XLII celebrations - the principals of CRUZ del Sol Tequila (CRUZ Tequila) have remained focused on the launch of their premium spirit. As a result, CRUZ Reposado that has been kept in oak casks and made with 100% pure blue agave is capturing attention at a national level. "To build on our success to date, CRUZ Tequila has added Mark Kerns and Mark Crisler with the Trellis Wine Group to our team, states Joseph Pep Katcher, President of CRUZ Tequila. "Their proven track record's in national brand development and new product launches for premium wines and spirits, has and will continue to make a positive impact on our business."

When you take your business seriously it shows. "Compliance with unforgiving regulations, attention to detail, and their commitment to crafting an extraordinary spirit is what we admire about the CRUZ Tequila family," adds Mark Kerns, Managing Partner with the Trellis Wine Group. "Just as true champagne can only be made in Champagne, France - true tequila can only be produced in the sanctioned tequila producing region of Mexico and must meet their stringent regulations."

Another key characteristic of businesses and their successful brands is the type and amount of research they complete prior to launch. "We have spent thousand's of valuable hours on research and development that has focused on our goal of 'Redefining Premium Tequila' and the sophisticated connoisseurs of today are telling us that it has paid off," remarks Todd Nelson, Vice President of CRUZ Tequila. "Although the CRUZ Tequila family plans to enjoy Sunday's legendary game - the focus on our goal is the one thing that will continue long after Super Bowl XLII."

About Trellis Wine Group
The Trellis Wine Group represents a number of premium wine and spirits, across North America that includes remarkable companies such as: Arnold Palmer Wines, Bonny Doon Vineyard, Cline Cellars, Patz & Hall, Vine Cliff Winery, Square One Organic Vodka, CRUZ del Sol Tequila, and many others that benefit from their extensive, professional sales expertise. The recognized principals of the Trellis Wine Group share over 35 years of experience in the wine and spirits industry with proven track records in brand development and new product launches, market expansion, distributor management, multi-state pricing guidelines and the development of channel specific marketing and sales strategies.

To learn more about the Trellis Wine Group and their offices in Arizona and California, please view their website at: http://www.trelliswinegroup.com

About CRUZ Tequila
CRUZ del Sol Tequila is the flagship brand of Los Diablos International, headquartered in Scottsdale Arizona. The award winning principals of the company have a combined 50 years of global business experience that is focused on redefining the premium tequila market. As part of their commitment to give back to their community, CRUZ is proud to be a part of the Emerging Business Program that is brought to you by the 2008 Arizona Super Bowl XLII host committee and sponsored by Salt River Project (SRP). The company also takes an active role in contributing to quality non-profit organizations including the Phoenix Thunderbirds Charities. Globally, CRUZ proudly donates 7% of their profits to various national and international charities and strongly support sustainability by using only eco-friendly recycled materials in their product packaging.

To learn more about CRUZ Tequila and their quest to redefine the premium tequila market with their innovative spirit, please visit their website at: http://www.cruztequila.com

CONTACT INFORMATION:    

Todd Nelson, Vice President            
CRUZ Tequila                                                
V: 480.458.7487
Website: http://www.cruztequila.com

Kelly A. Isley, Partner
Corcoran Associates            
Business Advisors & Public Relations
V: 480.814.7471
F: 480.998.9088
Website: http://www.corcoranassoc.biz

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