Portland, OR (PRWEB) January 31, 2008
ThoughtOffice is an innovative software application that takes Mindmapping to the next level. Tony Buzan's Mind Map provided a visual chart of what the maker already knew; ThoughtOffice adds significant creativity and intelligence to what was previously a purely visual process.
There are more than 2,000,000 mindmapping software applications (and many millions more hand-drawn and on the web) at work within corporations. Mindmaps provide an exceptional process and tool to help visualize information.
ThoughtOffice Innovation Software is a simple to use yet powerful tool to help increase the intelligence of any mindmapping effort. Has your thinking become too linear? ThoughtOffice can capture the natural flow of your ideas, as they come. Then harness the power of associative thinking in the service of nearly any project.
Creativity software has been around for decades now, but until the Internet created what amounts to a universal mind, only a fraction of its power had been unleashed. New applications like ThoughtOffice and other innovative brainstorming tools provide the next step in the evolution of the mind map.
Associative thinking software is the engine that can take mind mapping relatively to unexplored places. The synthesis of associative thinking and the personal computer began with Marsh Fisher, the founder of Century 21 Real Estate, who began brainstorming the father of brainstorming software, IdeaFisher, in 1976. When finally released to the public in 1988, it received both attention and acclaim in the news media. When the Internet became pervasive, Mark Effinger, CEO of ThoughtOffice worked with Mr Fisher to gain insights into brainstorming -- then harnessed the power of the World Wide Web, providing access to an almost infinite universe of associations.
Many firms have developed software around the mind mapping process, helping to visualize information, ThoughtOffice didn't stop there. "ThoughtOffice expands the visualization process by providing deep and wide access to up-to-the-minute information and associations critical to the brainstorming and creative process," says Dave Lockman, Product Specialist with ThoughtOffice Corporation. "Working side-by-side with mind mapping software, ThoughtOffice provides the critically important idea-generating elements. It provides breakthrough references necessary to move from problem solving to true innovation."
What's the next step after brainstorming? Some experts say Brainlining. This method puts a harness (but one that doesn't fit too tightly and stop the flow of blood to the brain) on the creative process by using a moderator. Martin Grossman, a marketing consultant based in Portland, Oregon, says, "It has streamlined the brainstorming process to make it as efficient as the combination of an online roadmap and a GPS device."
Creativity software solutions like ThoughtOffice shift thinking patterns away from the predictable to the discovery new or unexpected ideas. They take problem-solving from being primarily critical thinking into the realm of truly innovative thinking.
If you need to write a memo, prepare a meeting agenda, or are trying to get your arms (and your mind) around that big, complicated project, creativity software like ThoughtOffice shakes up businesses where thinking quickly and creatively makes the difference between excellence and mediocrity.
Mark Alan Effinger, CEO of ThoughtOffice, says, "Brainstorming times the power of X is one way to describe the breakthroughs ThoughtOffice makes possible." Associative thinking processes often relied on the heavy-lifting process of digging deep into the mind. Now users can begin to explore with a just word, and associations and images will flow into place. The ability to innovate depends on fresh ideas and new thinking. This is what moves projects from R&D to the mainstream, whether in the consumer market or business-to-business. "New ideas are presented with clarity via text and image messaging that cuts through the clutter. In the end, this helps creatives develop and move product. It's that simple."
Recent breakthroughs in creativity software means that users finally have an Internet-ready software program that transforms the free flow of ideas into great messages for marketing, PR, advertising, speech and script writing -- or just about any other creative activity. The next generation of creativity software has arrived. Creative professionals like what they see.
ThoughtOffice is the product of several years of brainstorming the idea of brainstorming software, the evolution that began with IdeaFisher, one of the first creativity software programs and eXpertSystem, the predecessor to ThoughtOffice. "This is the next step in electronic idea generation," says Effinger. "I believe we are taking the lateral thinking idea further than anyone has before."
Martin Grossman adds, "ThoughtOffice is the brainstorming equivalent of steroids -- and it won't keep you out of the marketing, advertising, and PR Hall of Fame."
About ThoughtOffice Corporation
Based in Blaine, Washington, ThoughtOffice develops and markets tools that empower individuals and organizations to create rich content and improve productivity through creativity. Founded in 1998, the company produces writing, brainstorming and creativity software, and provides PR and business services to technology startups and fast-growth companies (http:///http://www.RichContent.com). The company can be reached at http://www.ThoughtRod.com or by calling 360-450-6888.