Entries should reflect the iGeneration's core interests and concerns like mobility, convenience, time, materials, personalization, entertaining, technology, and sustainability.
Maryknoll, NY (PRWEB) January 31, 2008
Electrolux, a global leader in home appliances and appliances for professional use, launches the 6th edition of its annual design competition via http://www.ElectroluxDesignLab.com and will select a limited number of entries to compete in Zurich at the international finals October 8 & 9, 2008.
The Internet generation comprises brand-conscious, busy young professionals between 25-35 who are independent, concerned about the environment, and whose lives are intertwined with technology and online social networks.
This year's submissions should be for 2-3 years into the future and address food storage, cooking, and/or washing.
"We are looking for daring ideas and solutions," says Henrik Otto, Head of Global Design at Electrolux. "Entries should reflect the iGeneration's core interests and concerns like mobility, convenience, time, materials, personalization, entertaining, technology, and sustainability."
About Design Lab
Since 2003, thousands of design students have participated in the Electrolux Design Lab competition, which culminates in a different city every year at an international press event. Previous venues include Paris, Barcelona, Stockholm, New York, and Budapest.
Last year's competition "Green designs for 2020" was won by Levente Szabó from Moholy-Nagy University of Art & Design, Hungary, with E-wash, a compact washing machine that uses soap nuts instead of detergent.
The Design Lab 2008 has a First Prize of 5,000 Euro and a six-month internship at one of Electrolux's global design centers. The second prize is 3,000 Euro and third prize 2,000 Euro. An international jury will judge the entries based on intuitive design, innovation, and consumer insight.
Entries must be submitted by May 30, 2008 via http://www.ElectroluxDesignLab.com. A limited number of finalists will be chosen by the end of May and invited to Zurich to make a final presentation to the jury on October 8 & 9 where the winner will be announced and the prizes awarded.
Visit the Design Lab website for more information about the competition, high-resolution photos of previous finalists and their concepts, broadcast quality b-roll, and to watch videos from last year's competition on Design Lab TV.