SmartBen Partners with BenefitPoint

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Self-serve Enrollment Partnership Provides an Improved Service Offering for the BenefitPoint Customer Community

We are honored to be a BenefitPoint Premier Enrollment Partner

SmartBen, provider of employee self-serve enrollment solutions that empower HR and employees to be true consumers of benefits, announced today it's partnership with BenefitPoint®, a leading provider of software solutions to employee benefits agencies. This partnership provides an advantage to BenefitPoint's brokerage and consulting firm customers by offering a full integration of SmartBen's online self-serve platform.

BenefitPoint has achieved widespread industry adoption with over 1,200 broker and consultant offices accessing the system, management of over 100,000 employer clients on the Aptus platform and coverage of 70 million lives and approximately $160 billion in premium. This partnership allows clients to leverage data they have entered and maintained on BenefitPoint, through the SmartBen integration. Customers of BenefitPoint can now implement benefit enrollment and self-serve software faster while also providing better benefit data collaboration at the broker level.

"We are honored to be a BenefitPoint Premier Enrollment Partner," said SmartBen president Kevin Andrews. "This integration provides BenefitPoint's brokers and consultants an easy, integrated platform that helps modernize benefit administration and employee self-serve by delivering a "smart" information sharing platform. Part of our mission statement is to unlock the mystery of benefits for employees and resolve the inefficiencies of benefit administration for HR by thinking smarter and imagining a better way of doing things. This partnership and integration of system data is a living example of our commitment to this industry and the SmartBen mission of 'Be smart.'"

"There is definitely excitement about this new partnership with SmartBen," said Brent Rineck, senior vice president at BenefitPoint. "We firmly believe the cultivation of communication, education and enrollment that SmartBen supports is some of the best in the industry. This integration will be highly beneficial for our customers."

About BenefitPoint
BenefitPoint, an AMS Services company, is a premiere provider of online benefits solutions with products recognized for quality and customer satisfaction through the integration of people, technology and expertise. BenefitPoint delivers broker value through its primary brands, Aptus and ClientConnect. For more information, visit

About SmartBen
SmartBen is a leading provider of interactive employee benefit communication, education and enrollment software systems. The co-founders are Andy Andrews, CEO, an employee benefits attorney and Kevin Andrews, President, a technologist in employee benefits and human resources applications.

The team responsible for designing the SmartBen system has years of experience designing benefits packages, communication strategies, and HR technology integration for companies. SmartBen takes a unique approach to product development: "we build solutions from real client feedback as opposed to developing products only for potential market appeal." Our customers and their experiences have helped shape the product into the unique system it is today."


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Jessica Odenbach
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