Blogs are becoming the primary source of information for the Internet generation. Snapbomb allows me to create campaigns similar to Google Adwords and track the success through their buzz analytics features
San Francisco, CA. (PRWEB) January 31, 2008
Today Snapbomb (http://www.snapbomb.com) announced the launch of the Snapbomb Buzz Marketing Suite live to the public. The marketing suite is the first available that provides buzz analytics along with a fully automated marketplace connecting bloggers and advertisers.
"Blogs are becoming the primary source of information for the Internet generation. Snapbomb allows me to create campaigns similar to Google Adwords and track the success through their buzz analytics features," said Nikolas Wekwerth, VP Sales & Marketing at db4objects. "It is a great new way to spread the word about our product to a relevant and targeted audience."
The platform attempts to make it easier for both advertisers as well as bloggers to work together in an automated environment. Advertisers create campaigns that are targeted toward a specific audience, while bloggers select paid opportunities writing about topics that match the interest of their blog community. Snapbomb's Buzz Analytics tracks the response to the campaign and gives immediate feedback on the buzz effect. The product is the first in the industry to deliver a completely automated process for managing and tracking buzz marketing campaigns.
Snapbomb leverages unique algorithms that establish the value of each blog based on the blog's quality, expertise, and the audience size and reach. This ensures that bloggers are compensated fairly and advertisers pay an appropriate amount for their messaging.
Snapbomb is dedicated to providing products to help companies become better at buzz marketing. The platform provides both a way to track as well as manage buzz marketing campaigns, and is an effective way to spread marketing messages to people across the Internet. As the most advanced system to connect advertisers with bloggers, the product provides a way for advertisers to manage large campaigns delivering targeted content easily to thousands of blogs.