Chicago, IL (PRWEB) January 31, 2008
GetFave.com, Chicago's innovative local search engine, announced today the launch of local candidate Jay Paul Deratany's video satire to run leading up to the February 5 primary election.
Produced by RMP Advertising and reminiscent of Jib Jab style production, the humorous, animated video for democratic Cook County Board of Review candidate Jay Paul Deratany represents a bold move in the race for campaign awareness. Deratany's opponents Joe Berrios and Todd Stroger unwittingly play "leading men" in the video with playful personas singing and dancing to the tune, "Everything's fine and dandy so why vote for Deratany?" Not just for laughs, the video effectively communicates the messages of Deratany's campaign which alleges years of corruption on the Board of Review and calls for strong tax reforms.
"Local political advertising showcases Fave's value proposition in the marketplace," says Jon Seymour, CEO of Fave Media, the publisher of GetFave.com. "Our ability to deliver quality local traffic that is specifically looking for advertisers' video messages is unique. Furthermore, as a broad-based search engine, we can engage all segments of the population over a relatively short time period leading up to an election."
The significance of this new form of campaign video:
- Viral Politics Now Local: One of the most memorable video moments of the 2004 presidential campaign between John Kerry and George Bush was the debut of a hilarious yet non-partisan animated video produced by Jib Jab productions. It caught on in such wildfire fashion that even Jay Leno's "The Tonight Show" showed it to a national audience. Four years later, RMP Advertising is now producing the same hilarity for local races, one of them right here in Cook County, with Jay Paul Deratany taking advantage. You can see this political send-up for a very limited time at http://www.getfave.com/chicago/325529-jay-paul-deratany.
- Tool for the Political Underdog: Like many other local candidates, Jay Paul Deratany is an underdog, challenging the incumbent, with little money to with which to buy a big TV campaign. This stealthier approach offers smaller, lesser funded candidates an affordable and noticeable way to communicate their messages to reach local voters.
- New (and now Entertaining) Form of Political Advertising: There used to be just 2 basic formulas for political advertising during an election campaign; talking in a positive way about issues or track record or attacking your opponent's record either via speeches or endorsements. No wonder so many viewers take a break when the political ads are running. Now there's a 3rd entertaining way that can be found in the fast growing video internet field, animated satire.
- Reach Young Voters: Young, new voters can be the most difficult voting block to reach, especially through traditional media. Furthermore, young voters shy away from typical political TV advertising. This video style attracts the attention of a younger, better educated audience that gleams most of its news and entertainment from internet sources.
Fave is the first local search engine that accesses, prioritizes and retrieves local, relevant content, presenting results to users by neighborhood proximity in a continuously updated, uncluttered and searchable format. Fave provides local businesses TV-style video advertising opportunities at breakthrough prices, creating a much higher probability of exposure among the local community. For further information about Fave, visit http://www.getfave.com, go to Fave's offices at 2350 N. Clark St., or call 773-829-4070.
Produced: RPM Advertising, Adam Bomb Productions, Horrendous Fiasco (Animation)
Concept: Larry Bessler - Chief Creative Officer, RPM Advertising
Directed: Gavrillo Gnatovich - Horrendous Fiasco
Animation Asst. - Sean Coleman
Copywriter: Bart Darress - Senior Copywriter, RPM Advertising
Music/Sound Design: James May
Media Contacts: Paramount Public Relations, Inc.
Lauren Bishop, 312.643.0610
Jenna Zizzo, 312.643.2462