Dallas, TX (PRWEB) February 4, 2008
How do the wealthy choose their real estate agents? What are the secrets to successfully marketing a multimillion dollar property? Laurie Moore-Moore shares the answers to these and other questions in the new and expanded second edition of her real estate book, "Rich Buyer, Rich Seller! The Real Estate Agent's Updated Guide to Marketing Luxury Homes."
"Used copies of the first edition -- which sold more than 10,000 copies -- are for sale on Amazon and e-Bay beginning at $145.00 said Moore-Moore. "But don't shop for the book there. The new second edition is available for just $29.95 exclusively through The Institute for Luxury Home Marketing (http://www.LuxuryHomeMarketing.com)." The 272-page book is packed with updated statistics, insights into marketing to the wealthy, and how-to tips from successful luxury home experts.
"We filled nearly 2000 waiting orders for the book on the first day following delivery of the new edition," said Waco Moore, President of the Institute for Luxury Home Marketing, which published the book. "Timing for the second edition is perfect. The luxury home market is the good news story in real estate. In many markets, the top 10% of the housing market is strong while the rest of the market is in the doldrums. Money is still chasing luxury homes.
"Based on this year's World Wealth Report from Merrill Lynch and CapGemini, the world's über rich have invested 12% of their total portfolios in homes other than a primary residence," said Moore. "In short, there is more money than ever competing for homes at the very top of the market. Savvy real estate professionals recognize that the luxury residential market is the 'sweet spot' in real estate and are looking for ways to target the wealthy buyer and seller. This book is the road map to doing that successfully."
Laura Duggan with Capital City Sotheby's International Realty in Austin (TX) said this about the new book, "This book is a must-have for any real estate professional who wants to work in the luxury home market. A world-class guide book, Moore-Moore reveals the keys to working with the wealthy and teaches agents the step-by-step information that they need to master each task with competence and confidence. Even the most experienced agent will find this book full of not-to-be-missed gems that will take their business to the next level!"
Jane Goetz of Keller Williams Premier Properties in Summit (NJ) agreed, "The ultimate guide for nurturing a market segment that is used to excellent service, this book is packed with valuable information presented in a very readable style. It certainly is my best resource. Although I own two copies of the original book, I can assure you mine won't be found on e-bay."
A book signing is scheduled for the author at the Century 21 convention bookstore in Orlando (FL) on February 29, 2008 at 5:15pm. The book will also be for sale at the convention bookstores at the Coldwell Banker, and ERA conventions and at the Institute for Luxury Home Marketing's booths at the Keller Williams Family Reunion and RE/MAX convention during the first quarter of this year.
Moore-Moore, often referred to by the media as "The Luxury Diva," is the founder and CEO of The Institute for Luxury Home Marketing, the premier training and research organization serving real estate professionals who work in the luxury residential real estate market.
For more information on the book and on The Institute for Luxury Home Marketing certification training for real estate professionals, http://www.luxuryhomemarketing.com and http://www.richbuyerrichseller.com.