Industry Measure Printing Forecast 2008 Anticipates What Next Year Has In Store For The Printing Industry

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The Industry Measure's seventh annual Printing Forecast is a look at the trends and forces that will impact commercial printing establishments in the next 12 months. "Printing Forecast 2008" looks at how printers fared in the past 12 months, what the most important issues affecting them are, what the key trends among print buyers are, and what print providers can look forward to in the coming year.

The Industry Measure today released its special report, "Printing Forecast 2008: The Industry Measure Perspective on the Challenges and Opportunities for the Printing Industry in the Next 12 Months and Beyond," The Industry Measure's annual look at the year ahead for printers, their clients, and their suppliers. The 225-page report analyzes the prevailing economic environment, the current state of the printing industry (drawing on both U.S. government data as well as The Industry's Measure's own 13-year historical database of survey results), and details the major forces the industry will have to contend with in the next year.

"Printing Forecast 2008" also takes a close-up look at the most recent Industry Measure survey results on such hot industry topics as work flow automation, digital and variable-data printing, wide-format printing, Web-to-print, and more. The report also presents The Industry Measure's latest investment projections for more than 200 equipment, hardware, and software categories.

"Printing Forecast 2008" supplements its analysis of the printing industry with snapshots of the print-buying markets--graphic design and production firms and publishing companies--that The Industry Measure surveys regularly. The detailed examination of the creative markets puts the printing industry snapshot data in perspective, as the business and media trends and changes taking place in print-buying markets naturally affect the potential health of print providers.

"Printing Forecast 2008" also provides a comprehensive look at current media trends and how new media technologies and platforms, and an increasing emphasis on multichannel marketing, will likely impact the demand for print in both the near term and the long term.

Recent special reports also provide The Industry Measure's annual forecasts of the design and production and publishing markets. Industry Measure reports are available for online purchase at the Industry Measure eStore in PDF format (

Researcher's Comments
"Business conditions for the printing industry have stabilized in the past two years and, have--dare we say it--improved. But does more turmoil lies ahead? What trends are driving current business conditions? How will these trends play out in the next year? What can--and what should--companies in the industry do to better cope, succeed, and thrive? The Industry Measure is in the unique position of being able to draw not only on data on the markets that produce print, but also data on the markets that buy print. It's this '360-degree' view of the entire market for print media that gives the 'Printing Forecast 2007" its complete picture."

According to the Report
-- in Winter 2007/2008, 22% of graphic design and production establishments expect that business in the next 12 months will be "excellent"
-- in Summer 2007, 27% of publishers expect that business in the next 12 months will be "excellent"
-- in Fall 2007, 24% of all print and prepress providers said they offered Web-to-print services for their customers

The Industry Measure special report, "Printing Forecast 2008: The Industry Measure Perspective on the Challenges and Opportunities for the Printing Industry in the Next 12 Months and Beyond" is available for purchase by visiting the secure Industry Measure eStore online at or by phone at 866-873-6310. The price for the 225-page report is $995. Industry Measure eStore customers can download this report in PDF Acrobat format immediately after purchase. An Executive Summary of this report is available for $99.

Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Deborah Papineau (866-873-6310 or dpapin @

About The Industry Measure
The Industry Measure specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (, via email (info @ or toll-free by phone at 866-873-6310.

All brand names, trademarks, and registered trademarks are the property of their respective owners.

Press/Business Contacts…
Deborah Papineau
The Industry Measure
T: 866-873-6310
E: dpapin @

Sales Contact:
Vince Naselli
The Industry Measure
T: 866-873-6310
E: info @

Editorial Contacts:
Richard Romano
E: rromano @
Heidi Tolliver Nigro
E: Htollvr @


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