Mystery Shopping Industry Specialist David Rich Leads Free Webinar: "Is it Important to Measure the Effectiveness of Your Marketing Events?"

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Mystery Shopping Industry Specialist David Rich Leads Free Webinar: "Is it Important to Measure the Effectiveness of Your Marketing Events?" Though the answer may seem obvious, most marketing professionals miss the mark on this critical element. Few companies have the necessary controls in place to ensure event marketing funds are properly spent and programs are executed in the way they're designed.

Mystery Shopping Industry Specialist David Rich Leads Free Webinar: "Is it Important to Measure the Effectiveness of Your Marketing Events?"    

Though the answer may seem obvious, most marketing professionals miss the mark on this critical element. Few companies have the necessary controls in place to ensure event marketing funds are properly spent and programs are executed in the way they're designed.

Marketing professionals are invited to a free webinar with David Rich on Wednesday, February 13 to learn:

  •     Common event marketing roadblocks that prohibit your success
  •     How to avoid common conflicts of interest in program management and measurement
  •     The essential marketing measurement tools all events need
  •     The only way to ensure your event's safety
  •     Tips and tricks for implementing real-time event monitoring and verification

David Rich is President and CEO of ICC/Decision Services, an industry-leading cutting-edge firm that provides reliable, results-oriented programs for its clients.

WHO: David Rich of ICC/Decision Services will lead the free program.

WHEN: Wednesday, February 13, 11:00 - 11:30 AM EDT

WHERE: To register, go to https://www1.gotomeeting.com/register/411512787

ICC/Decision Services was founded in 1979 to design and execute Customer Experience Management programs. ICC/Decision Services offers a wide range of qualitative and quantitative business tools, including mystery shopping, interactive voice response (IVR) phone surveys, web surveys and custom business solutions. The company is headquartered at 45 West 21st Street, New York, NY 10010, U.S.A. Phone: (800) 444-1717. E-mail: info @ iccds.com. More information is available at http://www.iccds.com.

For more information contact: Ethel Klein

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