Applied Marketing Science Offers 2-Day Voice of the Customer Training Course

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Applied Marketing Science will hold the next session of its popular training course "Listening to the Voice of the Customer" on April 8-9, 2008 at the Seaport Hotel in Boston. The course fee is $1,595, but discounts are available for early registrations and groups of three or more. The course will train participants to conduct their own Voice of the Customer projects, with topics encompassing interviewing techniques, survey design and execution, survey population selection, and role-playing exercises.

Listening to the Voice of the Customer

Applied Marketing Science is pleased to announce dates for the next "Listening to the Voice of the Customer" public training course. The course will be held on April 8-9, 2008 at the Seaport Hotel in Boston, and will cover the following topics:

· Why you should listen to customers
· How the Voice of the Customer fits into the product development process
· What you can do with Voice of the Customer information
· Designing the interview process
· Determining whom to interview
· Writing the interview guide
· Interviewing customers
· Interviewing role-playing and feedback
· Analyzing interview transcripts
· Distinguishing between needs and solutions
· Affinitizing customer needs
· Prioritizing customer needs
· Applying ideation techniques to Voice of the Customer information
· Translating the Voice of the Customer into design specifications
· A brief overview of quality function deployment (QFD)

The course registration fee is $1,595, but is discounted for early registrations and groups of three or more. AMS also offers on-site training for groups of eight or more. For information about the April public training course, or on-site options, please contact Robin Patti, Events Coordinator, at (781) 250-6302.

About Applied Marketing Science

Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.

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Michelle Harris
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