Bonfire Founder and Chief Executive to Present at International Entrepreneurs' Organization (EO) Event in New Delhi

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Rudow's workshops will help entrepreneurs use the power of communications to deepen loyalty and engagement within their organizations.

Gordon Rudow, founder and chief executive of Bonfire Communications, will facilitate two breakout sessions around challenges and best practices in organizational communication at the this year's Entrepreneurs' Organization (EO) University in New Delhi, India. Rudow's presentation, Unleash the Power of Communications, will detail Bonfire's audience-centric methodology, a unique planning process for crafting relevant and engaging communications.

The global learning event will draw entrepreneurs from over 40 countries and feature workshop leaders from a variety of industries. Rudow was invited to discuss common challenges leaders face when implementing a new vision, and will highlight thinking models and planning tactics for building a leader's "empathetic muscle." Attendees will learn about managing the "corporate conversation" - the culture - and how to drive conversation and behavior change to achieve organizational goals.

"As entrepreneurs, we must engage our audiences effectively, whether they are employees, customers, or the marketplace," explained Rudow. "Audience-centric planning helps leaders and managers develop an understanding of stakeholder needs and concerns, enabling them to connect with their audiences in a relevant and meaningful way."

"Gordon was rated very highly as a breakout speaker at the 2007 EO Berlin University held last August, and I am delighted to invite him back to speak at another EO event," said EO New Delhi University Learning Chair, Vikram Singh. "Gordon's insights on the power of communications are particularly relevant in our emerging global economy, and we are excited that he will share his message with his peers. With the newly designed two-part session, we hope members receive even more take home value. The EO Global staff and the members of the University Committee are happy to host Gordon once again."

EO's New Delhi University will take place at the Taj Palace Hotel, located on six acres of lush greens in the exclusive Diplomatic Enclave of the city, just minutes from the Indira Gandhi International airport. The program will center on the theme of "Unleashing a Billion Opportunities."

Rudow will lead two breakout sessions on Thursday, February 7, 2008 from 2:30-4:00 PM and 4:30-6:00 PM IST. To read more about Rudow's sessions and others, visit the learning agenda:

About Bonfire Communications:
Bonfire Communications is an award-winning organizational communications agency specializing in employee engagement and strategy implementation. The agency helps companies across a wide array of industries drive conversation and behavior change to implement critical business initiatives, using a unique audience-centric approach. By integrating the arts of strategy and change with award-winning design and media development, Bonfire has designed and implemented communication campaigns for clients such as Gap Inc., Starbucks, Oracle and Genentech. For more information, visit:

About The Entrepreneurs' Organization (EO):
The Entrepreneurs' Organization (EO) - for entrepreneurs only - is a global community that enriches members' lives through direct peer-to-peer learning, connections to experts and once-in-a-lifetime experiences. EO is the catalyst that enables entrepreneurs to learn from each other, leading to greater business success and an enriched personal life. EO is comprised of more than 6,600 members worldwide, with an average member age of 39 and average company revenue of US$15.5 million. The organization is committed to building the world's most influential community of entrepreneurs. For more information or to apply for membership, visit or call +1 (703) 519-6700.

For more information about EO's New Delhi University, visit the event page on the EO website:


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Preston Lewis
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