Atlanta, GA (PRWEB) February 2, 2008
forGetaway.com, the vacation home rental site from The Weather Channel Interactive (TWCI), has announced that AirTran Airways is the official airline partner of the vacation rental site. As part of this partnership, AirTran Airways will be featured on every page of the forGetaway.com site, presenting travelers searching for the ideal vacation getaway with the perfect option for reaching that destination.
"As the official airline of forGetaway.com, AirTran Airways will be top of mind for vacation planners as they are arranging their next getaway," said Chuck Herring, vice president/general manager Vacation Rentals for TWCI. "With more than 90,000 listings around the world, we can connect AirTran Airways with decision makers early in the planning process."
AirTran Airways is proud to continue our seven-year partnership with weather.com and support The Weather Channel Interactive's outstanding new Website, forGetaway.com, as its official airline," said Tad Hutcheson, AirTran Airways' vice president of marketing and sales. "We believe traveling should be an enjoyable and stress-free experience and forGetaway.com will make vacation planning easier and more convenient for travelers."
TWCI also announced the launch of new state and region targeted ad products available on the forGetaway.com site, enabling advertisers to target travel planners as they search for vacation home rentals in specific destinations. This product launch is just one of several major milestones for the site, which launched in 2006, and has gained significant market share in the online vacation rental market. forGetaway.com has become a leader in the space by offering advanced search capabilities and keyword searches, which help deliver more targeted results.
This is not the first time that AirTran Airways has been visible on a TWCI platform, and throughout 2008, AirTran Airways will run geo-targeted campaigns on other TWCI platforms including weather.com, The Weather Channel Desktop and The Weather Channel Mobile.
forGetaway.com is one of the most dynamic vacation rental sites on the Internet, offering immediate access to information on rental properties worldwide and featuring advanced search capabilities that allow users to search by variables such as price, location, availability and amenities as well as offer vacation property owners access to potential customers. forGetaway.com is a product of The Weather Channel Companies, owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.
About The Weather Channel Interactive
The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. The Weather Channel reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including http://www.weather.co.uk, http://www.meteo123.com, http://www.wetter123.com, http://www.canaldotempo.com and http://www.weather.com/espanol
About AirTran Airways
AirTran Airways Airways, a Fortune 1000 company, offers more than 700 affordable, daily flights to 56 U.S. destinations. With 8,900 friendly Crew Members and America's youngest all-Boeing fleet, AirTran Airways Airways provides XM Satellite Radio and Business Class seating on every flight. For more information and free online booking, visit AirTran.com.
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