Boca Raton, FL (PRWEB) February 5, 2008
The South Florida Interactive Marketing Association (SFIMA) will be hosting an all day workshop on February 22 at the NBC 6 headquarters in Miramar, Florida. This one day workshop will review the most effective search engine marketing strategies including ways a business can improve search engine ranks. Expert search engine marketing consulting firms will be in attendance and offer hands on ways to developing the most effective search engine marketing campaign for attendees.
Having the most effective search engine marketing strategy has become critical for businesses in any industry. Improving search engine ranks for any business will help drive web traffic to websites which can then be converted into sales. The seminar being offered is open to the public and all skill levels and knowledge bases are encouraged to attend. For more information or to register please visit the registration page.
Topics Being Discussed Include:
- How to improve your search engine ranks
- Directory Basics
- Differences between Search Engines and Directories
- Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
- PPC Campaigns
- Keyword Research
- Link Building
- Live Podcast Recording
- Review most effective search engine marketing practices
- Search Engine Optimization Trends
- Web Optimized Press Releases
- Web 2.0 Profiles and Linking (MySpace, Digg, etc)
- Landing Pages and Conversion Strategies
- Live! Web Lab -+ One on One Website Reviews
- The most effective strategic Internet marketing
"Along with Ten Golden Rules, two top search engine marketing consulting firms are offering attendees the opportunity to learn the most effective search engine marketing strategies to increase their search engine visibility," said Jay Berkowtiz, founder and president of Ten Golden Rules. "This is a seminar where people are encouraged to interact and gain the most they can from industry experts."
The South Florida Interactive Marketing Association, founded in 2002, is one of 12 Interactive Marketing Associations in the US. It is a non-profit forum dedicated to the exchange of ideas, information and best practices to help members grow their interactive marketing activities and successes. The organization is the primary interactive marketing voice in South Florida. For more information, visit http://www.sfima.com.
About Joe Laratro, President of Tandem Interactive
Joe Laratro is a recognized and leading expert in the Search Engine marketing consulting Industry. For more than six years, Mr. Laratro served as the Chief Technology Officer at MoreVisibility, before becoming president of Tandem Interactive. Mr. Laratro's work encompasses all facets of search engine marketing including optimization, improved search engine ranks, pay per click management, paid inclusion, ROI analysis and Web analytics.
About William R. Leake, President and CEO of Apogee Search
A former Kinsey consultant and Dell veteran, Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through the most effective search engine marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the internet.
About Jay Berkowitz, President and CEO of Ten Golden Rules
Ten Golden Rules are marketing strategy consultants based in Boca Raton, Florida. The search engine marketing consulting firm helps firms achieve better website ROI, using the most effective search engine marketing and other Internet marketing tactics. For more information please visit http://www.TenGoldenRules.com. The 10 Golden Rules Internet Marketing Podcast is available at Podcast.TenGoldenRules.com and on iTunes.
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