Neil Strauss Scores with 'Rules of the Game'

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Sequel to the “The Game” climbing the NY Times’ Bestseller list.

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What book has spawned the Male Self-Improvement Movement and has celebrities like Shia LeBeouf (“Transformers”), Lauren “L.C.” Conrad (“The Hills”), David Faustino ("Married with Children") and Corin Nemec ("Parker Lewis Can't Lose"), frustrated teenagers, thirty-year-old virgins, divorced businessmen, and even rock stars looking for dating advice? Neil Strauss, the Rolling Stone writer who brought the art of the “pick-up” to men worldwide with the controversial book “The Game,” is back on the NY Times’ Bestseller list yet again with the highly successful tome “Rules of the Game.” Cracking the list at #7, “Rules” continues to climb the charts and is now at #5 after only a month since its December debut.

Celebrating a whirlwind book tour this winter, Strauss’ signings and appearances have been sold out to jam-packed audiences worldwide with hundreds of fans lining up for a chance to meet the author at each event, including a standing-room-only speech at Cambridge University in the UK, which has boasted such esteemed speakers as Nelson Mandella and the Dalai Lama. Cambridge officials praised Strauss for his “erudite” speech.

“Rules of the Game: Master the Game in 30 Days” (Harper Paperbacks/An Imprint of HarperCollins Publishers; Hardcover; December 18, 2007; $24.95) is a two-volume set of dating lessons from the five-time New York Times best-selling author. The Stylelife Challenge, the first volume, is an easy-to-follow guide to the basics of approaching and attracting women. Within 30 days, Strauss challenges his readers to get a date by following a month-long workout program to perfect their dating, attraction and social skills. The Style Diaries, the second volume, features eleven parable-like stories in the style of “The Game,” offering lessons about the dangers of the seduction lifestyle based on Strauss’s own experience.

More information about the book and author is available at http://www.neilstrauss.com.

The “Rules of The Game” video series (currently +3million views!) can be viewed on MySpace and MySpace TV: http://www.myspace.com/neilstrauss

About Neil Strauss
Co-authoring four previous bestsellers: “How to Make Love Like a Porn Star” (with Jenna Jameson), “The Dirt” (with Motley Crue), “Don’t Try This At Home (with Dave Navarro), and The Long Hard Road Out of Hell (with Marilyn Manson), Strauss is also the co-author, with Bernard Chang, of the satirical graphic novel "How to Make Money Like a Porn Star," which has been banned in Singapore. Under the alter ego “Style,” he achieved the unexpected distinction of being named the world’s greatest pickup artist three years in a row. Strauss lives in Los Angeles, CA, where he is already at work on his next book, underground in a new secret subculture.

About HarperCollins Publishers
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.

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