Dynamic Advertising and Design Launches Patient TV at Princeton Medical Center

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Scala Certified Partner, Dynamic Advertising and Design has successfully implemented an in-house hospital TV channel, dubbed Patient TV, for the Princeton Medical Center in Princeton, NJ.

The applications for this software are limited only by your imagination. Any facility can create a branded in-house TV network and manage this network from an Internet connection anywhere in the world

Scala, Inc., the leading provider of end-to-end digital signage software, today announced that Scala Certified Partner, Dynamic Advertising and Design has successfully implemented an in-house hospital TV channel, dubbed Patient TV, for the Princeton Medical Center in Princeton, NJ. The Princeton Medical Center implemented this new and powerful communications system based on the Scala InfoChannel® platform, with a dual purpose, replace the existing system, which was more costly and less flexible, and to facilitate improved communications with its patients and staff.

Patient TV delivers the latest information on health and wellness programs, pain management, physician directories, hospital events, local news and weather and general hospital information directly to the patient's room, 24 hours a day, 7 days a week. Patients receive the latest, up-to-date information in the form of media rich content that is not only visually stimulating but also extremely informative.

"We chose to implement the Scala platform because it provides the perfect mix of features and ease-of-use to allow us to easily expand our communications with patients and members of our wellness center by leveraging our existing in-house television systems," says Amy Franco Rodriguez, Director of Marketing & Public Affairs, Princeton HealthCare System.

"Now with the convenience of logging into a web-based management system and a few mouse clicks, we can broadcast key messages in seconds. We also found the product to be very affordable, which is important for us as a non-profit organization."

Dynamic Advertising and Design will launch a second in-house TV network, Fitness TV, for use in the Princeton Medical Center Fitness Center. Fitness TV will provide members with information customized for the facility and managed by in-house staff.

"The applications for this software are limited only by your imagination. Any facility can create a branded in-house TV network and manage this network from an Internet connection anywhere in the world," stated Tim Downey, President of Dynamic Advertising.

About Dynamic Design and Advertising
Dynamic Advertising and Design is a full service-advertising agency and is the area's largest Certified Scala Partner. Founded in 2004, the company serves as the primary multimedia provider for several of Atlantic City's Casino properties. Dynamic Advertising and Design is unique in the fact that they not only sell Scala InfoChannel, but also have the staffing resources to manage and provide the graphic content for the networks. For more information on this or other multimedia projects, please contact Kathy Koontz, Director of Sales at 609- 270-5600 or visit http://www.dadforshort.com.

About Scala, Inc.
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

Contact:
Kathy Koontz
Director of Sales
Dynamic Design and Advertising
+1 609-270-5600
kkoontz@dadforshort.com
http://www.dadforshort.com

Contact:
Richard F Trask
Director of Public Relations
Scala Inc.
+1 610-363-3350
scala.pr@scala.com
http://www.scala.com

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