New York, NY (PRWEB) February 4, 2008
Spread PR llc., a boutique Manhattan public relations firm specializing in fashion, accessories and lifestyle branding, has been selected as the agency of record for both Christy USA, the original British towel company founded in 1855, and DOIE, a line of sustainable bamboo and silk dresses, tops, skirts and lounge wear, by designer Sara Kirsner.
Both Christy USA and DOIE approached Spread PR because they were looking for a public relations firm that would provide them with relevant expertise in their respective fields, creative approaches to the market, personable and attentive staff, and proven results. Spread PR's track record in successfully and consistently promoting other consumer brands were of particular importance to DOIE and Christy USA.
Spread PR will be creating a full PR and marketing campaign for Christy USA. Together with The Juice Group Inc. leading the marketing and advertising branch of the business, Spread PR will formally launch the Christy USA brand in February 2008.
Christy of England was founded in 1850 after the invention of a new mechanically woven fabric by the Christy brothers, which would become known as Royal Turkish Terry towels. After nearly 160 years, Christy of England enjoys a significant position in the upper tiers of the bed & bath business in the United Kingdom, with growing programs in the United States and Western Europe and revenues approaching $100 million. Christy was acquired by Welspun, India in the summer of 2005 and has been actively integrating operations and logistics into the Welspun family of companies.
A collection of modern and comfortable bamboo fabric clothing represents the future of fashion. The line was born from the idea that fashion can be both stylish and comfy while still helping to protect the environment. Each versatile piece is made from a combination of bamboo jersey, an incredibly soft and breathable earth-friendly fabric, and 100 percent silk trim. DOIE can be purchased nationwide at boutiques as well as on http://www.doiedesigns.com
For press inquiries contact:
Stephanie Somogyi Miller/Stephanie@spreadpr.net
# # #