Position2 Hosts Search Marketing Roundtable at SMX West Santa Clara; Experts Teach About Increasing Traffic and Sales Through Online Marketing

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Position2, a leading search engine marketing agency, brings its Search Marketing Roundtable to SMX West in Santa Clara on February 27, 2008. Position2 search marketing experts will explain the different aspects of online marketing including "the Google phenomenon" and offer practical guidance on subjects including search engine optimization (SEO), pay per click advertising (PPC), and web & social media outreach. This complimentary roundtable is an excellent opportunity to learn about search engine marketing in an intimate, 2-hour session.

Businesses will learn how to implement SEM to systematically achieve their goals: increase leads, make more sales, strengthen the brand and ultimately raise profits.

Position2, a leading search engine marketing agency, brings its Search Marketing Roundtable to SMX West in Santa Clara on Wednesday, February 27, 2008. Position2 search marketing experts will explain the different aspects of online marketing including the "Google phenomenon", and offer practical guidance on subjects including search engine optimization (SEO), pay per click advertising (PPC), and web outreach. This complimentary session is an excellent opportunity to learn about search engine marketing in an intimate, 2 hour session.

The Roundtable covers a range of information about search engine marketing (SEM), deftly explaining the intricacies of search marketing campaigns, analytics, and the ability to develop a winning, profitable campaign. Included are real company case examples of how to take advantage of Google, Yahoo, Microsoft Search and Facebook to drive traffic, leads and sales. Position2 roundtable seminars have been lauded as highly informative by CEOs, business and marketing executives in attendance.

"Position2's seminar gave us a lot of good ideas. We appreciate their leading-edge knowledge and the excellent way it was presented."
Darrell Batchelder
CFRI Development Specialist

Who: CEOs, VPs of Marketing, and other Executives involved in Online Marketing
When: Wednesday February 27th, 8:00 am to 10:30 am
Where: Santa Clara Convention Center, Room 207, 5001 Great America Pkwy Santa Clara, CA
RSVP: http://position2.com/roundtable
Note: Free registration is required for entry to SMX West Please see
http://searchmarketingexpo.com/west/2008/register.php

Leading the seminar is Position2 CEO Rajiv Parikh, who has over 17 years of sales, marketing and entrepreneurial experience. Also on the panel are Position2 Director of Client Management, Soumya Ravi, and author of Insider SEO & PPC, Andreas Ramos.

"Search engine marketing can be profitable, complex and easily confusing. This complimentary, 2-hour session demystifies search engine marketing," says Mr. Parikh. "Businesses will learn how to implement SEM to systematically achieve their goals: increase leads, make more sales, strengthen the brand and ultimately raise profits."

Topics discussed include:

  • Why is Search Engine Optimization important?
  • How can pay per click bid management lower customer acquisition costs and increase leads?
  • How do you evaluate the success of a pay per click campaign?
  • How can you use analytics to micro-target your audience?

Position2 regularly hosts roundtables and webinars on search engine marketing. For more information, please visit http://www.position2.com.

About Position2
Position2 is a full service search engine marketing agency offering pay per click advertising (PPC) management, search engine optimization (SEO) and web outreach services. With operations in the US and Asia, Position2 provides an integrated, performance-driven methodology to increase traffic, leads, sales and brand visibility for clients ranging from startups to Fortune 500 companies worldwide.

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Leah Mann
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