Singapore (PRWEB) February 3, 2008
Asia's leading enterprise IT publisher -- Fairfax Business Media Asia (FBM Asia) -- has announced a significant expansion of the content and frequency of eNewsletters associated with its four established print magazines in Asia.
FBM Asia's Publisher and Asia Regional Manager, Andrew Smart, said eNewsletters, with the latest breaking IT news from Computerworld Singapore (http://www.computerworld.com.sg) and Computerworld Malaysia (http://www.computerworld.com.my), would be circulated daily to subscribers from Monday, February 4.
eNewsletter alerts to major breaking news stories and further specialist eNewsletters on subjects such as IT security, storage, outsourcing, plus IT governance, staff development and recruitment, were also being planned.
Mr Smart said expanding the digital news services was part of a strategy to broaden and deepen FBM Asia's regional and local coverage and further strengthen its integrated media model with print, online and event channels.
"Our vision is to be the leading integrated multi-media platform for enterprise IT in Asia," Mr Smart said. "Expanding the frequency of our eNewsletters and integrating these channels will further empower our audiences to engage with us as, when and how they wish. And our clients will have more highly targeted ways to connect with our audiences throughout their campaign lifecycles."
FBM Asia Managing Editor, Ross O. Storey, said the expanded eNewsletters schedule was in line with the increasing output from FBM's growing editorial team in Asia, with offices in Singapore, Malaysia and Hong Kong.
"Together with our extensive local coverage, this new spread of eNewsletters will capitalize on the vast amount of enterprise IT news, features, opinion and multi-media content available to FBM Asia through its licensing arrangements, which include access to IDG and Fairfax Media's global content," Mr Storey said.
'Our subscribers will benefit from daily access to breaking news in this fascinating and dynamic world of enterprise IT, while continuing to enjoy the incisive and expert analysis provided by our monthly print copies. This is a significant expansion of our publishing capabilities within our integrated media model."
FBM Asia publishes MIS Asia (http://www.misweb.com), CIO Asia (http://www.cio-asia.com/), Computerworld Singapore (http://www.computerworld.com.sg) and Computerworld Malaysia (http://www.computerworld.com.my) magazines. It is part of Australia's Fairfax Media, Australasia's largest newspaper publisher with titles such as the Australian Financial Review, Business Review Weekly, The Sydney Morning Herald, The Melbourne Age, The Sun-Herald and The Canberra Times.
FBM Asia is also the official IT media partner with what is set to be the world's premier information and communications technology (ICT) forum for 2008. FBM Asia's enterprise IT titles will provide comprehensive coverage, including Show Dailies, of the World Congress on Information Technology (http://www.wcit2008.org) to be held in Kuala Lumpur May 18 - 22, 2008.
FBM Asia Magazine Titles:
MIS (Managing Information Strategies) Asia (http://www.misweb.com). This is the leading IT management magazine circulated to some 10,650 CIOs and senior IT management in Asia's large to medium-sized enterprises, encouraging business-guided IT strategy by offering case studies and best practices. In July 2007, MIS Asia won the Best Business Technology Title award for the second year, at the MediaConnect Asia Technology Journalist Awards 2007.
CIO Magazine (http://www.cio-asia.com/) - This respected magazine links CIOs and senior executives with business strategy and technology innovation. It builds the IT business case for the highest-level members of the executive suite, and is aimed at the C-level leader who needs to know the business essentials of IT, with enough technical information for informed decision-making. CIO magazine gives the budget proposers (for example, the CIO) the means to drive strategy and the budget gatekeepers (such as the CFO and CEO) the means to judge its value.
Computerworld - Computerworld Singapore (http://www.computerworld.com.sg) and Computerworld Malaysia (http://www.computerworld.com.my) magazines carry a stimulating mix of analytical reporting, in-depth discussions of current and emerging technology trends, enterprise IT, plus key technological developments and solutions that have an impact on regional IT professionals. Last month, Computerworld Malaysia received an honourable mention at the MediaConnect Asia Technology Journalist Awards 2007.
For inquiries on the FBM Asia eNewsletter expansion:
Andrew Smart - W: +65 6395 8059 - M: +65 9873 3306
Ross O. Storey - W: +65 6395 8058 - M: +65 9023 4498