My Creative Team Launches Oconee Memorial Hospital Campaign

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My Creative Team has developed and launched a direct marketing and outdoor campaign for client Oconee Memorial Hospital in Seneca, SC. Oconee's quality of emergency care and proximity to Clemson, SC were the key messages.

My Creative Team has developed and launched a direct marketing and outdoor campaign for client Oconee Memorial Hospital in Seneca, SC. Oconee's quality of emergency care and proximity to Clemson, SC were the key messages.

The outdoor board's headline reads, "We're Close By For Your Close Calls." A silhouette of a man falling from a ladder above the Oconee logo made the point that good care is available at Oconee Memorial. To command more attention, the man's silhouetted hand and foot extended beyond the edges of the billboard. Direct mailers echoed the outdoor board creative. Both the billboard and mailing directed people to a special Web site about the hospital's ED, with a unique url established for the campaign.

"My Creative Team did a great job of rapidly developing and executing an effective campaign," says Hunter Kome, Director of Marketing and Community Relations for Oconee Memorial Hospital. "My Creative Team understands that it's important at a community hospital to be cost-effective. They make the most of limited resources."

With 160 licensed beds, Oconee Memorial Hospital (OMH) is the anchor of a not-for-profit organization that provides a full range of health services to the people of Oconee County, SC and surrounding areas. OMH offers long-term care, rehabilitation, pain management, wellness, hospice, and home health services. The medical staff includes more than 120 physicians who represent 25 specialties. For more information about OMH, visit http://www.oconeememorial.org.

My Creative Team, http://www.My-CreativeTeam.com, is a Huntersville, NC-based network of highly experienced and talented independent professionals that gives clients better work that's a better value. The ad agency delivers great work, on time and on target, and that makes the client look good.

Services include turnkey website development and promotion, presentation development, email marketing programs, pay-per-click advertising, advertising, media planning and buying, PR, and video production. Clients range from Irwin Industrial Tools, National Gypsum and Rubbermaid to Bank of Commerce and TechStructures.

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HARRY HOOVER
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