iD USB Devise Ushers the Medical Bracelet into the 21st Century

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Life saving medical storage device offers critical information to 1st responders in a flash.

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There are a lot of situations when time lost because we cannot identify a person results in brain damage or damage to vital organs

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In an effort to provide first responders with personal medical information, especially during emergencies when treatment errors often occur, the iD Personal Electronic Identification Device picks up where the medical ID bracelet left off --- but with a digital twist. iD is a USB flash drive that gives doctors, EMS responders and health-care professionals access to a person’s critical, potentially life-saving medical information at an accident scene or in any emergency situation.

Medical professionals rely on patient background information in order to provide care and to administer appropriate medications, but many emergency situations make immediate identification impossible. As a result, nearly 200,000 people die each year from medical errors in the US alone, and most are the result of missing or inaccurate medical information. Access to reliable and timely information is a very real consideration and often critical for patient treatment success, especially for people with sensitive medical conditions like diabetes, rare blood types or medication allergies. Most importantly, iD allows owners to convey pertinent medical and legal information even when they are unconscious or unable to respond!

On the iD flash drive is a self launching and easy to read computer program that holds personal identification including a photograph, emergency contacts, and medical and insurance information about its owner including medications and allergies. It is also capable of storing vital medical records such as Do Not Resuscitate (DNR) and Living Will documents. iD does not require any special software or “readers” and features an auto-run program that loads the information for immediate display when the iD drive is inserted into a computer’s USB port. The information can be read by any standard-issue Police, Emergency Medical Technician (EMT), or Fire Rescue Service laptop computer.

Developed by a computer specialist in cooperation with local fire, Rescue and EMT authorities in Sandy, Utah, iD has been embraced by these agencies who deal with identification issues every day. “There are a lot of situations when time lost because we cannot identify a person results in brain damage or damage to vital organs,” says Rick Howard, Sandy city Fire Dept. Medical Officer. “Just having their information immediately accessible and not having to waste critical time is vital if we are to respond with the proper level of care. The information carried on iD can save time critical to saving lives.”

iD is small enough to be attached to an adult’s key ring, a child’s backpack, an Alzheimer’s patient’s article of clothing, or tied into a toddler’s shoelace. iD does not require internet access, does not store sensitive medical records on a server, does not carry sensitive information like Social Security, driver’s license or credit card numbers, and does not require a monthly subscription fee. iD features overwrite password protection, and can be easily updated to reflect medical profile changes. iD is available for $24.99 (+S&H) exclusively online at

Identification Devices, LLC is a Sandy, Utah company dedicated to the development of innovative personal identification products.

Media contact: Bill Schlueter at LaunchPad PR (310)397-4321


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