Woodbine, MD (PRWEB) February 5, 2008
10-20 Media, Inc. today announced it has entered into a strategic agreement with Google™ to become an authorized reseller of the Google AdWords™ advertising program.
As a Google AdWords Authorized Reseller, 10-20 Media will use its lawn and garden web site, Lawn and Garden Search (http://www.LGYP.com), to give the marketers using their vertical directory technology the opportunity to reach more consumers using Google AdWords. Google AdWords is an online advertising platform designed to help businesses of all sizes use the Web to find new customers by delivering relevant ads when users search for specific products and services.
"We know that the majority of in-store purchases start on the Internet," said Steve Cissel, CEO of 10-20 Media, Inc. "Our search marketing agreement with Google provides valuable online advertising solutions to businesses in the lawn and garden industry, whether they sell products or services, nationally or locally. The advertising tools now at our disposal will drive measurable, calculated returns on advertising investment."
AdWords is a cost effective, efficient way for small and medium-sized businesses to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts.
"We certainly understand that a lawn and garden business owner wears many hats, and advertising is often overlooked because of the time involved in getting it right," Cissel added. "The tools accessible by our team of experts as well as their in-depth knowledge make Internet advertising affordable, effective and easy to deploy."
10-20 Media, Inc
Steve Cissel, CEO
About 10-20 Media, Inc.:
10-20 Media, Inc. is an Internet Publishing Company with specialized knowledge in Web Site Database Development and Search Engine Marketing (SEM).
The 10-20 Media, Inc. mission is to be the aggregator of fragmented green industry data and utilize the Internet to deliver structured data to the trade and to consumers so that the industry may grow, and consumers may know, realizing the full potential of the industry's environmentally beneficial and mentally stimulating products and services.
Google and AdWords are trademarks of Google Inc. and are registered in the US and other countries.