yudu, Clothing With a Conscience, Draws Celebrity Following

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Stars showcase their commitment to comfort and social change.

Celebrities concerned with both high design and their own higher principles embraced yudu’s organic clothes (http://www.yudulife.com) and the company’s socially conscious message at its debut last week during the Sundance Film Festival.

Already featured online by Vanity Fair, the Los Angeles Times and Self Magazine, yudu captures the imagination of anyone committed to making the planet a healthier and happier place. “Whether you improve our world by smiling at someone in an elevator or by rebuilding in New Orleans, yudu believes you do make a difference,” explains company co-founder Eric Burka. “Our customers literally wear their commitment on their sleeve.”

Sharon Stone, Lil Jon, Matthew Perry, Dennis Quaid and Olivia Thirlby all embraced the yudu mission and the clothing’s natural fibers in snowy Utah. Check out Tom Arnold wearing his new shirt on http://www.InStyle.com. Sarah Jessica Parker chose a short sleeve slate gray tee shirt for her husband Mathew Broderick, and Lawrence Bender, producer of the Oscar-winning “An Inconvenient Truth,” gave yudu the eco-conscious nod of approval.

Using the best available, environmentally-friendly materials, yudu makes clothing that says something about who you are, what you can be and your capacity to have an impact.

“We heard over and over again from people how much they appreciate a brand with a mission,” reports Burka.

Made of luxuriously soft, 100% certified organic cotton, yudu is also about comfort. “People loved the product so much they were taking their own shirts off to put ours on right away,” laughs Burka.

Affirming the company’s commitment to social and environmental change yudu is sharing its profits. “yudu believes looking good can be synonymous with doing good. To change the world, change your clothes,” said Co-Founder Gabby Rojchin, announcing Sundance Institute as their first beneficiary. Every 90 days yudu plans to choose a different socially conscious organization to honor and support.

Eric Burka: 240-418-7221, eric(at)yudulife.com

Gabby Rojchin: 301-785-2102, gabby(at)yudulife.com


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