AirTran Uses Greenplum for Lightning-Fast Analysis of Flight Capacity and Pricing

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Built using Greenplum Database, the world's most scalable business intelligence database, the system has allowed AirTran to optimize its routes and pricing based on customer needs.

Greenplum is helping AirTran reach these goals by making it tremendously easy for the airline to forecast demand and optimize the allocation of seat inventory for improved profitability.

Greenplum, a leading provider of database software for business intelligence, today announced that AirTran Airways has implemented a Revenue Performance Management system from Greenplum and Daxpy that provides AirTran with timely, actionable information to support better operational decision-making. Built using Greenplum Database, the world's most scalable business intelligence database, the system has allowed AirTran to optimize its routes and pricing based on customer needs. The system significantly accelerated AirTran's yield and pricing analyses, enabling the airline to integrate and access massive volumes of data for analysis in a matter of seconds.

AirTran Airways is the second-largest carrier at Hartsfield-Jackson Atlanta International Airport, offering passengers more than 700 affordable, daily flights to 56 destinations throughout the United States. Greenplum partnered with business analytics software firm Daxpy LLC to design and deploy a system that enables AirTran to access large volumes of forecasting data along with booking and ticketing information to provide a holistic view of seat inventory for capacity analysis. The integrated solution allows AirTran to access and analyze these massive data sets in under 30 seconds, representing a major improvement over previous methods.

"The Revenue Performance Management solution from Greenplum and Daxpy has helped AirTran Airways ensure that we are providing our customers with the flights they want at the best possible prices. The system took AirTran Airways' Revenue Management to a new level. We are now continually armed with the information we needed to optimize our pricing and routes and deliver more value to our customers," said Kevin Healy, vice president of planning for AirTran Airways.

"AirTran is keenly focused on streamlining its business processes and making information easier to access for all of its employees," said Bill Cook, chief executive officer of Greenplum. "Greenplum is helping AirTran reach these goals by making it tremendously easy for the airline to forecast demand and optimize the allocation of seat inventory for improved profitability."

About Greenplum
Greenplum develops the world's fastest, most scalable database software for Business Intelligence and Data Warehousing. Greenplum Database, the company's breakthrough database software product, enables companies to analyze terabytes of information faster and more cost effectively than traditional data warehouse solutions, allowing organizations to fully leverage their data to gain critical insights into the past, present and future and achieve and extend their competitive advantage in the marketplace. Greenplum Database also powers the Sun Data Warehouse Appliance, which integrates servers, storage and database to deliver industry leading performance, scalability and cost of ownership. For more information about Greenplum, visit http://www.greenplum.com.

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