New York (PRWEB) February 5, 2008
Footwear Plus and Earnshaw's magazines introduce the Fall '08 edition of Little Steps, the recognized authority of the children's footwear business. Now in its second year, the bi-annual publication provides the latest trends, company news, consumer analysis and retail guidance to an audience of 30,000 buyers--the largest such reach of any B2B publication.
The fall issue includes insight into dads' role in their children's shoe selections, tips on how add-on items can bolster overall store sales, profiles of two successful boutique retailers, and directional head-to-toe fashion layouts that bring the season's hottest trends to life.
"With the combined expertise of Footwear Plus and Earnshaw's, Little Steps provides footwear buyers and children's apparel stores with the support they need to be successful in this specialized and fast-growing market segment," said Greg Dutter, Editorial Director of Footwear Plus. "It's a strategic resource for retailers making their seasonal buys."
"The first two issues of this bi-annual magazine resulted in a great response from buyers who immediately began requesting the Fall '08 issue shortly after the new year," said Caletha Crawford, Associate Publisher of Earnshaw's. "Clearly the coverage resonates with retailers in both the footwear and children's apparel markets as a vital guide for smart buying."
Little Steps combines the editorial expertise of Footwear Plus, the industry's leading B2B footwear fashion magazine for 18 years, with Earnshaw's, the children's apparel and accessories market leader for more than 90 years. Little Steps will be delivered with the February issue of Footwear Plus and the March issue of Earnshaw's, providing exposure at every major U.S. footwear trade show, including FFANY, WSA, Magic, Children's Great Event Shoe Show, Children's Cub and The Atlanta Shoe Show.
The next Little Steps issue will focus on Spring '09 and will be distributed with the August issues of both magazines.
Symphony Publishing, the publisher for Footwear Plus and Earnshaw's, is a multimedia company that publishes B2B magazines, Web sites and directories that span the music product, music education, children's fashion, footwear and golf event industries.