Discover Baby Boomer Market Trends and Opportunities at the What's Next Boomer Business Summit

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Fifth Annual What's Next Bommer Business Summit brings together the country's top business and organizational leaders in marketing to consumers over 50 .

The value this event will provide to anyone interested in marketing to boomers is truly significant

In the United States alone, there are more than 108 million people over age 45 -- a group with more than $2 trillion in annual spending power. The nation's 78 million baby boomers make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030. ¹

At the What's Next Boomer Business Summit, to be held on Wednesday, Mar. 26 from 8 a.m. - 6 p.m at the Omni Shoreham Hotel, 2500 Calvert Street NW, Washington, D.C., attendees will learn about the latest issues facing the baby boomer market and gain invaluable insights by connecting with a broad spectrum of experts who have unique perspectives on the baby boomer generation.

"The value this event will provide to anyone interested in marketing to boomers is truly significant," said Dr. Mary Furlong, president and CEO of Mary Furlong & Associates, the event's producer and a leading authority on the baby boom generation. "You'll walk out with great leads, insight that will inform your business strategy and an understanding of the technologies, causes, products, and services that are transforming the boomer marketplace."

The 2008 Summit boasts premier participants such as AARP, Microsoft Corporation, American Express, Verizon Wireless, MetLife Mature Market Institute, Phonak, HeartMath, Posit Science, and Longevity Alliance discussing their latest baby boomer marketing strategies.

On its 5th anniversary the What's Next Boomer Business Summit provides a unique opportunity for influential boomer thinkers and entrepreneurs to share proprietary research, innovations, market strategies and success stories. The theme for the conference is "Master the Big Boomer Deal."

Topics will include:

  • the future of consumer-directed health care, home income and baby boomer lifestyles
  • what's ahead for boomers in the economy and housing
  • cause-related marketing serving boomers' needs
  • innovations by entrepreneurs creating products and services for baby boomers
  • the use of celebrities and branding
  • integrated marketing, portal placement and mobile marketing strategies that work.

Among the keynote speakers are Walt Mossberg, Personal Technology columnist, The Wall Street Journal; Vincent R. Reinhart, resident scholar at the American Enterprise Institute; Larry C. Renfro, president and CEO of AARP Services, Inc.; and Gail Sheehy, author of Sex and the Seasoned Woman and Passages. Other speakers include Myrna Blyth, founder, MORE magazine; Andy Donner, director, Physic Ventures; Bart Johnson, president and CEO, Life Stages Financial, Inc.; Belinda Lang, vice president of Consumer Marketing Strategy, American Express Corporation; Gary Moulton, senior product manager, Accessible Business Unit, Microsoft Corporation; Elisa Camahort Page, co-founder and COO, BlogHer; and Emilio Pardo, chief brand officer, Brand Management, AARP.

The summit will be particularly meaningful to advertising executives focused on the 40+ market, marketing managers in industries that include healthcare, travel, entertainment, financial services, consumer goods and housing; media who report on senior issues and the boomer marketplace; investors, venture capitalists and analysts interested in the baby boomer market; and association leadership who will have a large stake in the boomer population as their organizations swell with new members.

Conference participants will have the opportunity to lunch with leading boomer researchers, authors, bloggers, analysts, portal placements partners, age beat media and representatives of Congress. Guests are also invited to attend an exclusive networking reception for speakers and sponsors at the Omni Shoreham Hotel.

Registration is available online at Early bird registration continues through Feb. 15. For more information on the What's Next Boomer Business Summit visit or email

The What's Next Boomer Business Summit is an official pre-conference of the NCOA-ASA National Aging in America Conference March 27-30. Come to What's Next - stay for NCOA - ASA. For more information, visit

About Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) is a proven team of business innovators, comprised of talent from marketing, editorial, business, online content and community. Mary Furlong, Ed.D., the firm's founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and nonprofit organizations for more than 20 years. Furlong is Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business, and previously founded SeniorNet and ThirdAge Media. Her latest book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace, was published in February 2007. More information is available at

¹ Mary Furlong. Turning Silver Into Gold: How to Profit in the New Boomer Marketplace. New Jersey: Financial Times Press, 2007.


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