DataOne Software Releases Turnkey eCommerce Accessory Store for Automotive Retailers

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Leading auto dealer core technology provider DataOne Software, a division of Dominion Enterprises, today announced the release of eCommerce Accessory Store, a turnkey online accessory store solution for automotive retailers. eCommerce Accessory Store gives auto dealers complete in-house control over their e-commerce store. It is easy to use and can help dealerships immediately start generating accessory sales online.

It's the first store solution designed exclusively for auto dealers that gives them everything they need to run their own successful accessory e-commerce business.

Leading auto dealer core technology provider DataOne Software, a division of Dominion Enterprises, today announced the release of eCommerce Accessory Store, a turnkey online accessory store solution for automotive retailers. eCommerce Accessory Store gives auto dealers complete in-house control over their e-commerce store. It is easy to use and can help dealerships immediately start generating accessory sales online.

"eCommerce Accessory Store has virtually all of the functionality that can be found on major e-commerce sites such as eBay and Amazon.com," said Jock Pereira, managing director, DataOne Software. "It's the first store solution designed exclusively for auto dealers that gives them everything they need to run their own successful accessory e-commerce business."

eCommerce Accessory Store is a comprehensive 100% template-based store builder package that lets automotive retailers easily import and edit their accessory data, manage their online sales and track results.

"The DataOne Software accessory store solution is second to none. With our last store, we were averaging only a few sales per month. Since implementing e-Commerce Accessory store, our sales have jumped to over 40 per month," said John Sharisky, e-commerce director at Boston Volvo Village. "Customers love the new online shopping experience and our staff really enjoy working with the system. We can manage prices, shipping, featured products, customer coupons... almost anything. It's extremely flexible and very friendly to use."

e-Commerce Accessory store software features include:

Design & Layout -- fully customizable design and layout with several pre-designed custom schemes and color sets; built-in template editor; configurable language, currency and measurement units; easily created product category trees and intuitive navigation.

Parts & Accessories Catalog -- supports an unlimited number of entries, input fields and photos/images; browsing by manufacturer or category; ability to modify multiple entries at one time; automatically displays bestsellers; shows related accessories including up-selling and cross-selling items.

Payment & Shipping -- robust shopping cart with multiple payment methods; automatically calculates purchases, tax and shipping fees; unlimited number of custom defined delivery methods; shipping label generator.

Customer Relations Management -- account registration or express checkout options; customizable e-mail notifications and invoices; "Send to Friend" section; built-in newsletter engine; designated customer types/pricing, memberships, discount coupon codes, gift certificates and wish lists.

Sales Analysis & Tracking -- comprehensive statistics (orders, sales, customers, accessories, customer search patterns); search engine and incoming traffic generator; exportable sales and customer service data; QuickBooks interface.

To insure the security of data input and transactions, eCommerce Accessory Store has been built with multiple encryption protocols, an anti-fraud module, system fingerprinting, and protected registration pages and e-mail forms.

The new store solution is also search engine friendly. Accessory pages can be indexed by all major search engines, and META tags can be customer defined for every accessory category to achieve better search engine ranking results.

"Our goal with this product is to help auto dealers increase accessory sales and profits," adds Pereira. "It's an affordable, easy to set up and use program that any dealership interested in self-serve solutions can benefit from."

Visit DataOne Software at the February 2008 NADA Convention and Expo in San Francisco, at Dealer Specialties Booth #5343N.

About DataOne Software
DataOne Software, a division of Dominion Enterprises, was founded in 1999 to provide core technology solutions to auto dealers nationwide. Today, DataOne Software provides services to nationally ranked top 100 auto dealer stores and groups, and supports many of the top dealer service providers with tools and data services. DataOne Software also provides data services to most segments of the automotive industry including Auto Portals, Insurance, Transportation and Newspaper and Print as well as many state and municipal agencies. For more information contact DataOne Software Sales at 877.438.8467, email sales@dataonesoftware.com or visit http://www.DataOneSoftware.com.

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment, and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.

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