MothersClick® Acquires MothersGroups.com and Launches Portal For Nationwide Network of Parenting Websites

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Acquisition of strategic domain to complement existing social network and create the definitive destination for active moms and their groups.

MothersClick® (http://www.mothersclick.com) proudly announces the acquisition of MothersGroups.com (http://www.mothersgroups.com) and the launch of a new portal for their growing network of mom-centric and parenting websites. By establishing an additional resource for moms to find local groups and activities, MothersClick continues to build upon its success as an online community.

The strategic acquisition of the unique domain, MothersGroups.com, represents the company's focus on developing related and relevant online assets that contribute to the flagship service. "We believe MothersGroups.com is a definitive domain for our target audience," says Andra Davidson, co-founder and president of MothersClick.com. "Since we provide services specifically for active moms and mothers groups, we are thrilled to own this important address and add value to our existing brand."

While the Internet is vast and the number of new sites keeps growing exponentially, the availability of unique, descriptive domains is rapidly shrinking. In fact, the marketplace for domain resellers has skyrocketed, with some domains recently fetching millions of dollars for their organic traffic and inherent brand value. The opportunity to acquire a relevant keyword domain can be very important to any online business, and MothersClick therefore made the strategic investment with confidence.

"MothersGroups.com is a perfect example of a unique keyword domain that leverages the power of direct search while simultaneously driving increased SEO results within a highly targeted customer demographic," says Pete Lamson, Senior Vice President and General Manager of NameMedia's (http://www.namemedia.com) marketplace properties.

Direct search offers a faster way for consumers to find relevant content on the web and represents a rapidly growing billion-dollar marketplace. Lamson adds: "This acquisition makes perfect sense for MothersClick as a valuable asset for the company's existing domain portfolio and their core business."

While planning the expansion of its online services by rolling out a nationwide network of parenting sites, MothersClick has long recognized the importance of unique URLs to define and reach deeper into its marketspace and the company currently owns a portfolio of over 150 parenting-related domains.

"Our extensive collection of relevant domains gives us the advantage to establish a number of vertical properties and complementary services," adds Davidson. "As we continue to expand, our integrated network of websites will create a powerful online footprint to attract more users and grow traffic, as well as position us for marketers who are looking to target moms locally."

MothersClick will be launching several new parenting-related sites in early 2008.

About MothersClick®:
MothersClick is the first social networking site and online service provider designed exclusively for active moms and their groups. The site introduced the world's first geo-mapping system to help moms locate existing mothers' groups in their local areas and globally. MothersClick provides the free tools and services for organizing and managing real-life moms' groups by improving member communications, planning for events and activities, such as playgroups and co-ops, and -- most of all -- the site helps maximize the value of moms' time spent online by tapping into collective wisdom: Asking questions and finding answers to the experiences of motherhood and parenting. For more information, visit http://www.mothersclick.com.

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