has been an integral part of all our IT planning and implementation. It's incredibly user friendly, enhances franchisee communications, and enables us to track both marketing and operations data quickly and accurately.
Denver, CO (PRWEB) February 5, 2008
Make-and-take meal industry consumers nationwide have ordered 1.36 million meals utilizing the Live-Kitchen.com web application created by Denver-based web developer Neon Rain Interactive, LLC.
Designed to help meal prep-and-assembly franchisees operate and market more effectively, Live-Kitchen.com is favored by franchisors from California to Florida. Primary benefits of rapid setup in 2-3 weeks and easy integration into existing websites have proven valuable to such companies as Denver's Supper Solutions, Inc., Kansas City's Social Suppers, and Florida's Dinners for Dinner.
Features include integrated online ordering, patent pending web-based Point of Sale, eSysco integration, business class franchisee reporting, ROI tracking and in-store operations management; virtually unlimited scalability; and user friendliness both for customers and franchisees.
In addition to outright software purchase, Live-Kitchen.com began offering a monthly subscription option Feb. 1. The subscription will enable purchasers to cut the initial investment by two-thirds, and pay monthly usage fees.
Neon Rain's web infrastructure division prototyped Live-Kitchen.com in 2003 with Supper Solutions, Inc., a franchisor that now has 24 stores in 3 states. Leanne Deister, president of Supper Solutions Franchising, Inc., says Live-Kitchen.com, "has been an integral part of all our IT planning and implementation. It's incredibly user friendly, enhances franchisee communications, and enables us to track both marketing and operations data quickly and accurately."
Don Fredal, President of Kansas City-based Social Suppers, likes system security. "We have a much more complete way of managing orders, and the system is very easy to use and update," Fredal explains.
Other infrastructure features are:
- Web based Point of Sale system - including support for credit card swiper and receipt printer / receipt emailer;
- Content management system enabling the franchisor to update specific site areas;
- Automated electronic customer reminders and follow-up;
- Ability to track marketing program return on investment (ROI);
- AJAX and Web 2.0 based usability features;
- Gift Certificate and Rewards tracking system;
- eSysco / Sysco integration;
- Franchise-wide reporting and management;
- Fast in-session menu printouts for selected attendees.
Extensive reporting tools allow both franchisor and franchisee to assess and address varied conditions, including: daily meal inventory to avoid food waste; attendee demographic and ordering information per location, regionally, and franchise-wide; customer data by kitchen, customer meal ratings; and weekly/monthly tracking to determine timeslot profitability.
Make-and-take meals are playing an important role in America's desire to return to the dinner table. Tufts University research points out that nearly 80 percent of Americans say that eating dinner with their children is very important--but less than half actually do so nightly. A ConAgraFoods national survey reveals that more than 70 percent of parents experience some type of stress associated with dinnertime. Forty-seven percent of the stress comes from deciding what to make, 23 percent from preparing and cooking the meal, and eight percent from worrying about having the right ingredients. Clearly, make-and-take meals provide a way for families to enjoy time together without many of the usual meal preparation stresses.