Top Business School to Expand Marketing Program

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Top business school to expand marketing program. Arthur Middlebrooks appointed executive director of the Kilts Center for Marketing at Chicago GSB.

The University of Chicago Graduate School of Business (http://www.ChicagoGSB.edu), one of the top business schools in the world, will expand its marketing program by creating more marketing courses and a broader outreach to the general business community, the school announced recently.

The stepped-up efforts will be led by Arthur Middlebrooks, who has been appointed executive director of the Kilts Center for Marketing at Chicago GSB. The center sponsors basic and applied research in marketing, and provides financial support to MBA and PhD students.
Middlebrooks has spent 20 years as a management consultant and trainer specializing in innovation as a partner with Kuczmarski & Associates and a manager at Accenture. He also has been an adjunct professor at Chicago GSB since 1995 and has taught courses in new product development and marketing of services. He is the co-author of two marketing books, Innovating the Corporation and Market Leadership Strategies for Service Companies.

"Marketing activities at Chicago GSB will now expand under Art's leadership and will include development of new experiential marketing courses," said Peter Rossi, faculty director of the Kilts Center. "New events will also be planned to increase the visibility of our marketing program within the general business community," said Rossi, the Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics.

Students at Chicago GSB can choose from among 16 marketing courses taught by 23 faculty members. One popular course is the Laboratory in New Product and Strategy Development where small groups of students solve a real business problem for client companies. Past clients have included American Airlines, General Electric and Kraft Foods.

Marketing research conducted at the school ranges from the determinants of consumer behavior and analytical models of marketing activities to pricing and consumer dynamics and determinants of brand shares.
Research from the Kilts Center for Marketing is supported by the appointment of faculty and doctoral fellows. The center also hosts the annual Quantitative Marketing and Economics Conference which features researchers from top business schools and universities throughout the world.

The Kilts Center was founded in 1999 by the Nabisco Foundation and James M. Kilts, former chief executive of Nabisco and The Gillette Company, president of Kraft USA and vice chairman of Procter & Gamble.    Kilts is now founding partner of Centerview Partners, a financial advisory firm.

Chicago GSB is one of the leading business schools in the world. The school's faculty includes many renowned scholars and its graduates include many business leaders across the United States and worldwide. It is consistently ranked as one of the top business schools in the world. The Chicago Approach to Management Education is distinguished by how it leverages fundamental knowledge, its rigor, and its practical application to business challenges.

Chicago GSB offers a full-time MBA program, an evening MBA program, a weekend MBA program, an executive MBA program, a PhD program, open enrollment executive education, and custom corporate education.
http://www.ChicagoGSB.edu
http://www.ChicagoGSB.edu/kilts

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