By providing our channel partners with 24-7 video presentations that include PowerPoint slides and interactive rich media integrated throughout, we have empowered each dealer to review informative, updated sales content when and how they want to. Our comprehensive webcasting program has allowed the NEC sales team to form closer, more profitable relationships with our dealers around the country.
Los Angeles, CA (PRWEB) February 5, 2008 -
IVT, which transforms the reach and impact of companies' communications with an industrial-strength suite of rich media webcasting products, today announced that NEC Unified Solutions has initiated a dual webcasting and podcasting program using the company's IVT Studio self-service webcasting application. The initiative is an expansion of NEC Unified Solutions' four-year-old webcasting program powered by IVT MediaPlatform, the company's enterprise webcasting platform. This new phase allows individual members of NEC's North American sales force to reach the dealer network with professional quality webcasting and podcasting.
To further capitalize on the use of video and rich media for business purposes, in November 2007 NEC expanded its video webcasting program to increase the use of educational video content. Using IVT Studio, NEC's salesforce can quickly communicate with the company's North American dealer network via a self-service video webcast or podcast created from their desktop. For example, after a large (or small) dealer meeting, a sales rep can immediately send a follow up webcast with all the critical information for review. NEC is also using IVT Studio to power a new monthly webcast and podcast series, which is distributed to hundreds of dealers throughout North America.
This new initiative expands one of the Fortune 500's most creative, customer-focused training programs. Since 2003, NEC Unified Solutions has made training materials and corporate communications viewable on demand via webcasts to more than 500 North American dealers, achieving qualitative and quantitative ROI. According to research conducted by industry analyst group Interactive Media Strategies, NEC estimates that the dealers alone have saved hundreds of thousands of dollars annually by replacing in-person training sessions with interactive presentations.
"Using just a webcam, PowerPoint slides and their computers, our sales representatives have been able to quickly create and share professional-quality business presentations with hundreds of dealers at the dealers' convenience. What has really added extra value is that we can track each webcast, so we can tell which partners or team members actually view the content that we've created and how long they viewed it," said Paul Lopez, general manager of Marketing and Services for NEC Unified Solutions. "By providing our channel partners with 24-7 video presentations that include PowerPoint slides and interactive rich media integrated throughout, we have empowered each dealer to review informative, updated sales content when and how they want to. Our comprehensive webcasting program has allowed the NEC sales team to form closer, more profitable relationships with our dealers around the country."
"Companies that truly understand how to leverage new communication strategies are taking cues from the consumer-generated video explosion by applying corporate rich media solutions to communicate more effectively and measure a concrete ROI by doing so," said Phillip Whalen, President and CEO of IVT. "NEC's use of IVT Studio demonstrates that organizations can deploy self-service webcasting initiatives, in addition to traditional webcasting programs, to satisfy existing communications needs in a more effective and less costly way."
IVT Studio is a self-service desktop webcasting product designed to easily capture and synchronize video, audio, PowerPoint and other rich media to enable content specialists who are not media experts to create their own professional webcasts and podcasts with minimal-to-no training. Once IVT Studio projects are completed, they are automatically published to a content distribution network (CDN) or hosting environment. This dynamic publishing process makes IVT Studio webcasts instantaneously available to thousands, whose activity can then be tracked down to each individual viewer.
About NEC Unified Solutions, Inc. (http://www.necunified.com)
NEC Unified Solutions Inc., a global leader in VoIP and data communications for the enterprise and small-medium business, delivers the industry's most innovative suite of products, applications and services that help customers achieve business value through technology. NEC Unified Solutions, a wholly owned subsidiary of NEC Corporation of America, offers a complete portfolio of solutions for wireless, unified communications, voice, data and management services, and an open migration path to protect investments. NEC Unified Solutions, Inc. serves Fortune 1000 customers across the globe in vertical markets such as hospitality, education, government and healthcare. For more information, visit http://www.necunified.com.
About IVT (http://www.ivtweb.com/)
IVT transforms the reach and impact of companies' communications. IVT's industrial-strength suite of reliable rich media webcasting products is changing how people present, distribute and absorb ideas and information. From easy, self-service desktop applications to complete corporate webcasting solutions, IVT's products are powered by the world's most advanced, patented rich media publishing engine. Using video, PowerPoint and interactive elements, IVT's product suite allows companies of all sizes to create and share both live and pre-recorded communications. Webcasts and podcasts created with IVT software are providing content creators with immediate, detailed insight into audience behavior and message comprehension, closing the loop on modern communications. IVT is making meetings, training, communications and customer service efforts more effective, while increasing information retention and simultaneously cutting costs.
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