Smartphone Users Enjoy Personalized, Location-Based Info With New PXT Software From Zurado Systems

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Downloadable Software Gives Smartphone Users Control Over Location-Based Content

Zurado Systems today announced the PXT Portal, software that transforms smartphones into programmable transponders for communicating all sorts of personal and professional information upon request. PXT--which stands for "please explain that"--is a proximity-based technology that provides smartphone users complete control over the type of information they receive. Unlike other proximity-based systems that push unsolicited content to mobile phones, the PXT Portal delivers information only upon the user's request, precisely when and exactly what they request.

"We believe that push systems, even polite push systems, will ultimately be undone by their own success. These systems will be encountered on foot, on buses, trains, everywhere," said Todd Marques, president of Zurado Systems. "As these systems become more prevalent in digital signage and other forms of mobile marketing, the consumer on-the-go will be continually bombarded by unwanted information. Of course, consumers will quickly tune out, and suppliers will have lost opportunities to communicate. We believe the information consumer should be in control. PXT allows consumers to decide when, where, and how to get information."

PXT Software Lets Users Take Control
The PXT Portal is a data writer that enables users to create and deliver personal and professional content. Users within a range of 30 feet of the PXT Portal can then choose to access the content via the PXT Probe, a data reader. Both the PXT Portal and Probe software runs on Windows Mobile-based smartphones and PDAs that support the native Microsoft Bluetooth stack. A simple, consistent user interface handles a variety of proximity-based content that can be created using familiar NotePad, WordPad and Paint applications. This means no special tools or programming knowledge are required. PXT software is designed for everyday people and applicable in markets such as retail, education, business, and entertainment.

Using PXT Probe, people on the move can collect and store information about all kinds of things as they are encountered in the environment. For example: Who's that person seated two tables over in the restaurant? Is that a friend three rows in front of me at the game? What's new at the museum across the street? With PXT Probe software, a smartphone or PDA user can identify and scan all nearby PXT Portals and decide whether to view their content. In addition, a security mechanism allows PXT Portal users to control who can access their content.

Field trials of the PXT Transponder (PXT Portal in hardware for commercial use) are currently being conducted in Pleasanton, CA. Started in August 2007, the field trials on Main Street have been installed in seven retail establishments clustered within a four-block radius, broadcasting information about the services each offers. For example, Hometown GMAC Real Estate contains content about each of the agents, and electronic versions of printed fliers that describe properties available for sale. Other businesses include a museum, health spa, restaurant, and art gallery.

According to Zurado Systems, PXT promises to be a simple and highly cost-effective short-range communication solution--both for information suppliers and consumers. It does not require the Internet, WiFi or GPS, or costly access connectivity. There are no usage fees or service charges of any kind. Beta versions of PXT Portal and Probe software are available for download from Zurado Systems at no charge and can be found at http://www.zurado.com.

About Zurado Systems:
Based in Pleasanton, CA, Zurado is a technology startup that designs and manufactures wireless, proximity-based information systems for the consumer, business, and entertainment markets. For more information, go to http://www.zurado.com.

U.S. patents are pending.

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Cheryl Hall

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